Remove Education Remove Market Research Remove Vision
article thumbnail

528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

From Personal Problem to Market Opportunity Anya found herself wanting to look more professional but discovered existing clothing services weren’t designed for busy professionals who prioritized efficiency over fashion. Through market research, she discovered her ideal customers weren’t whom she initially expected.

article thumbnail

Top Retention and Churn Product Manager Roles (+ Candidate Spotlight)

Userpilot

In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. Boosted customer retention by 40% through market research and iteration on user-driven features.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Make Generative AI Your Market Research Intern

Product Management University

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

article thumbnail

479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez

Product Innovation Educators

5:15] What did market research show about why consumers were switching to non-alcoholic beverages? We didn’t see ourselves in the economy segment; that didn’t make sense with the vision of a premium perspective. The challenge of product managers is how we translate that PowerPoint vision into reality.

article thumbnail

Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

However, his belief in his product vision drove him to solve a real problem experienced by thousands of women. Understand Your Competitors Through Market Research. So, a product manager should clearly identify their position in the product lifecycle and map out their market research strategies accordingly.

article thumbnail

Why Product Management Should not be Responsible for Project Management

Mind the Product

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. He has been responsible for product strategy, UX, and teams consisting of product and project managers.

article thumbnail

A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. A straightforward one we did for Eric is called “ 20/20 Vision ”. As the name of this exercise promises: we developed a 20/20 vision of Eric’s needs.