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Building an Effective Product Feedback Loop

The Product Guy

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations.

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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Meeting the needs of an enterprise buyer.

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Scaling a Product Organization

The Product Guy

Onboarding: A huge number of hirings, from C-Level to PMs and Tech lead Process-oriented, not mission, not goals Purpose lost: make new employees impact the team as soon as possible No feedback-loop with new employees. Laundry end-customer, Laundry franchise) for Coordinates feedback loop with new employes.

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. A feedback loop to balance supply and demand.

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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

Build persona foundations from research In the spring of 2022, I had recently joined Mixpanel and was tasked with solving “our enterprise adoption problem.” A customer success lead looked into the PM persona, a PM looked into a data engineer persona, and so forth. What are their data-specific needs?

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How Tricentis Uses AI for Customer Success and Support

Gainsight

They likened AI engines to neural links, forming a network that drives intelligent decision-making, much like the human brain. While enterprise data may never be perfect, AI technology is evolving to self-clean and improve over time.

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15 Best NPS Feedback Software to Measure Customer Loyalty

Userpilot

SurveySparrow : This NPS tool allows you to create surveys, study responses in real-time, and set up automatic responses to close the feedback loop. Cons: Currently, Userpilot can only collect customer feedback in-app. 2 Qualaroo Next, we have Qualaroo, a user research and customer feedback software.