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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Best practices for implementing it. Let’s get started.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas.

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How to Hire Great Engineers for Your Startup

Sachin Rekhi

Last night I had the pleasure of attending the latest Startup2Startup on engineering management with Yishan Wong , an early director of engineering at Facebook. The area we spent the most time discussing, both during the presentation and during the discussion that followed, was how to hire great engineers for your startup.

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CX expert Bill Price on creating frictionless customer experiences

Intercom, Inc.

I tried to correct the error of my ways from an early consulting career by joining a startup company in the customer service IVR service bureau field. “Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Follow her for a good dose of career advice combined with a neverending supply of positive energy. See more in Lena’s talk about building an innovation team and a “startup” within a larger organization on Product Drive or watch a shorter interview with her on that topic here: 6. Hana Mohan , CEO of Magic Bell.

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How To Break Into Product Management—Sachin Rekhi

PMLesson's Ace the PM Interview

As an undergraduate at UPenn, I was originally planning to move into software engineering on graduation. Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. Listen to our podcast here, or read the transcription below!

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Spendesk thinks about building its company in three stages: startup, growth, and scale. You started off in engineering, I believe. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. Nico: Exactly. Nico: Correct.