Userpilot

MARCH 15, 2024

Want to conduct customer journey visualization but not sure what’s the best way to do it? This article shows you a step-by-step process for collecting customer data and creating easy-to-understand visual maps. TL;DR A customer journey map represents the steps users take when interacting with your brand. User emotions.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Research Software 93

Mixpanel

APRIL 7, 2022

It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that manage to remain sticky despite user friction will see their users struggle to find the intended value in all its features. Simply put: User friction can single-handedly sink an app’s usefulness.

User Friction 59

User Friction Analytic Tools Data Visualization Customer Experience 59

Userpilot

MAY 21, 2024

Following customer lifecycle management best practices can lead your company to retain more users and increase customer lifetime value. Let’s explore customer lifecycle management (CLM), its phases, and the best practices you can apply in SaaS without coding! Interested in optimizing your customer lifecycle management?

Data Visualization 96

Data Visualization Customer Experience User Testing Customer Feedback 96

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 95

B2B Feedback Software Product Marketing Customer Experience 95

Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. This article discusses the best growth marketing strategies within the AAARRR funnel. It also covers the following: The definition and benefits of a growth marketing framework. What is a growth marketing framework?

Analytic Tools 93

Analytic Tools Feedback Software Framework Data Visualization 93

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Search Engine Optimization (SEO) allows companies to reach more users with their content.

Feedback Software 93

Feedback Software Analytic Tools Research Software User Testing 93

Intercom, Inc.

NOVEMBER 30, 2021

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. The future of support is here.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. What is psychographic segmentation?

Product Research 84

Product Research Data Visualization User Testing Research Software 84

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 94

Research Software Feedback Software Customer Experience Customer Feedback 94

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 101

Analytic Tools Research Software Feedback Software Customer Experience 101

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 99

B2B User Testing Research Software Analytic Tools 99

Userpilot

NOVEMBER 29, 2023

CRO marketing helps you dig into your existing assets to uncover ways to drive more conversions. In many cases, you will find that only a few improvements inspired by a proper understanding of user behavior are what you need to drive growth. PQL to paying customer conversion rate: 20% to 40%. Map out your customer journey.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Reporting Tools 79

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

Research Software 93

Research Software Feedback Software Analytic Tools User Testing 93

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 99

B2B Analytic Tools Feedback Software Data Visualization 99

Mixpanel

FEBRUARY 16, 2024

You may understand the technical nuances of the problems you’re solving or the general trends in your market, but if you can’t truly empathize with the people experiencing those problems, you’ll build a sub-optimal product. A customer success lead looked into the PM persona, a PM looked into a data engineer persona, and so forth.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

Product Innovation Educators

AUGUST 21, 2023

Thrive Market’s VP of Product Management discusses mission-driven product process Jonas Klink is joining us. He is the Vice President of Product Management & UX Design at Thrive Market, the health-first membership for conscious living. Summary of some concepts discussed for product managers [2:17] What is Thrive Market?

Product Research 91

Product Research User Testing Research Software Marketing 91

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 83

Data Visualization Analytic Tools Research Software Feedback Software 83

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 83

Data Visualization User Testing Analytic Tools Customer Feedback 83

Product Talk

AUGUST 18, 2021

Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout that process. If we are lucky, we might do some customer research at the beginning of the project.

Product Research 295

Product Research Research Software User Testing User Friction 295

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Product Innovation Educators

MAY 22, 2023

His answer intrigued me because it identified a clear pain point that isn’t getting enough attention. As the title of this episode conveys, our discussion will weave together topics for aligning customers’ needs and business strategy. They’re about cutting sprints and prioritizing user stories.

Feedback Software 94

Feedback Software User Testing User Friction Customer Experience 94

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 93

Enterprise Strategy Marketing Outbound 93

Userpilot

MAY 1, 2024

TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience. Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences.

Customer Experience 93

Customer Experience Feedback Software Analytic Tools Product Research 93

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 116

Feedback Software Analytic Tools Customer Feedback Customer Experience 116

Usersnap

SEPTEMBER 19, 2023

Imagine the idea of having a magical crystal ball that reveals the deepest thoughts and desires of your customers. Well, you might not need a crystal ball anymore, because AI-driven data and customer insights are here to make your business dreams come true! No more guessing games or deciphering cryptic customer feedback.

Customer Feedback 59

Customer Feedback Data Visualization User Testing Feedback Software 59

Mind the Product

OCTOBER 8, 2018

Horrified, he began working to create more affordable and safe products, ultimately reverse-engineering existing solutions and the processes that went into their creation. This is a critical step, as the real user need is the seed from which any effective product has to grow. Understand Your Competitors Through Market Research.

Product Research 149

Product Research User Testing Marketing Weak Development Team 149

Intercom, Inc.

AUGUST 24, 2021

But at these pivotal moments, it’s just as important to prioritize your customer support strategy as it is to plan your product roadmap or your next big marketing campaign. With that in mind, here are three questions to ask when you want your customer support to grow with you – and some best practices to ensure it does.

User Testing 129

User Testing User Friction Customer Experience Data Visualization 129

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 90

Onboarding KPIs Strategy Marketing User Testing 90

Usersnap

MARCH 29, 2023

Today, we’ll look into the challenges that Hunter Engineering encountered when relaunching an internal CRM and how their solution impacted the teams involved, including development, marketing & sales. Introducing Hunter Engineering Hunter Engineering is a U.S.-based Let’s dig in.

Feedback Software 52

Feedback Software Reporting Tools User Testing Customer Feedback 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

JUNE 28, 2023

With solid in-app marketing strategies, you’ll keep users engaged, help them experience your product’s value, and increase long-term retention. But the big question remains: how do you know what in-app communication to implement and when to trigger them in the user journey? Retain and upsell customers.

Feedback Software 89

Feedback Software Analytic Tools User Testing Product Research 89

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.

Product launches 83

Product launches User Testing Feedback Software Research Software 83

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 93

Userpilot

JULY 22, 2023

Customer behavior analysis helps you to understand what goes on in your customer’s head and respond to it to help with product growth. By delving deep into the data and insights about your customers’ preferences, needs, and buying patterns, you can make informed decisions to drive growth and maximize customer satisfaction.

Data Visualization 83

Data Visualization User Testing Customer Feedback Analytic Tools 83