PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Product Management University

AUGUST 20, 2018

A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat.

Roadmap 113

Roadmap Product Marketing Marketing Positioning 113

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Best practices for implementing it.

Research Software 83

Research Software Engineering User Testing Marketing 83

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Message Map Basics. Message Pillars. Do they match?

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

OCTOBER 6, 2023

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 99

B2B Analytic Tools Feedback Software Data Visualization 99

Product Innovation Educators

MARCH 21, 2022

The go-to-market (GTM) process involves many different teams, including engineering, product, marketing, and management. We worked with teams across Facebook to launch the product. We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Userpilot

JULY 27, 2023

Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $192,383/yr. Average salary: $151,254/yr.

Research Software 94

Research Software Feedback Software Analytic Tools Onboarding KPIs 94

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 99

B2B User Testing Research Software Analytic Tools 99

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

AUGUST 29, 2023

Product teams are staffed with various skilled professionals. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. What is product management?

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Research Software 94

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. Practice With Another Sales Rep or Sales Engineer. Ask Questions.

Demo 130

Demo B2B User Friction Customer Experience 130

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. This means product leaders are constantly exploring unfamiliar settings, and the traditional approach to marketing and scaling products won’t cut it.

Customer Experience 99

Customer Experience User Testing Customer Feedback Research Software 99

bpma ProductHub

FEBRUARY 4, 2018

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

bpma ProductHub

JUNE 30, 2017

By Jeffrey Segarra – The precision and quality of your product requirements determine if your product will succeed or fail in the marketplace. Developing product requirements is part science and part art. There are many ways to deliver your requirements to your engineers but none is more effective than user stories.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

The Product Coalition

JULY 22, 2021

think sales (engineers), account managers, customer success, product marketing. The ones who sell the product over and over again, the ones who handle escalations or talk about the roadmap to the customers. You might wonder why Joel should care since he got the promotion despite his reputation outside of the product team.

User Testing 158

User Testing Roadmap Messaging Leadership 158

The Product Coalition

FEBRUARY 11, 2023

During that time, I started a T-shirt printing business, took embedded systems classes for school kids, built an electronic automation device, incorporated a solar engineering, procurement, and construction (EPC) company, and built a food export business. Validating The Messaging Once you created a messaging, it’s time to test your messaging.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Mixpanel

FEBRUARY 16, 2024

As a Product Lead, I continuously emphasize to our broader team the importance of defining personas so that we’re clear about who we’re targeting when shaping our product or positioning. A customer success lead looked into the PM persona, a PM looked into a data engineer persona, and so forth.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

The Product Coalition

JULY 28, 2020

Product Management in an inter-disciplinary role which tries to marry Business strategy and Marketing with Design and Engineering, hence making better products that users need. Market Requirement Documentation b. Competitor Positioning c. Analysis of Share of Voice (how consumers perceive the product) 4.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

The Product Coalition

JUNE 24, 2022

Do you find being a product manager particularly challenging? Take a look at these nine indicators to determine if product management is the right career for you, or not. digital product management positions have never been more pervasive or idolized than they are right now. Let’s be real for a second?—?digital

User Testing 146

User Testing Analytic Tools Research Software Feedback Software 146

Userpilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

Product launches 86

Product launches User Testing Product Research Analytic Tools 86

Userpilot

OCTOBER 11, 2021

Marketing SaaS products is different because you're not selling a physical, tangible product, and quite often what you're actually selling is a subscription, not the product itself. What is SaaS marketing? Marketing SaaS products in comparison uses the product as the main driver of acquisition.

Feedback Software 109

Feedback Software User Testing Product Research Customer Experience 109

The Product Coalition

MARCH 15, 2021

Viable (represented by the product managers understanding of the market and the business context) Desirable (represented by the product managers understanding of the customer and what they want) Feasible (represented by the engineers understanding of our technology and capabilities) & Usable. That’s our job.

Development Team Review 192

Development Team Review Research Software Product Research Reporting Tools 192

The Product Coalition

MAY 5, 2021

It is important to create a better position of your website on different search engines. This will provide a significant and steady traffic base for your new product. When it comes to the keywords, focus on what users will search with on search engines. Regarding product promotional methods, you can learn from here.

Customer Experience 97

Customer Experience Events Blog Engineering 97

Userpilot

JANUARY 20, 2022

This tooltip appears next to the “send message” feature in Slack to tell users that they can schedule their messages to be sent later, if they wish. As such, the timing and positioning of this tooltip are nothing short of genius. This is a nice example of a tooltip being used to drive product growth.

Onboarding KPIs 90

Onboarding KPIs Data Visualization Customer Experience User Friction 90

Userpilot

MARCH 26, 2024

A feature launch plan is a roadmap for launching a new feature in an existing product. This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A feature launch plan is a roadmap for launching a new feature in an existing product. This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A feature launch plan is a roadmap for launching a new feature in an existing product. This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A feature launch plan is a roadmap for launching a new feature in an existing product. This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A feature launch plan is a roadmap for launching a new feature in an existing product. This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Gainsight

AUGUST 5, 2022

You learned about other roles where your experience in CS can be a springboard for those positions. If you have these in your toolbox, in addition to other skills you learn along the way, there is no doubt that you can rise to the next level of CS or transition into another position. . However, you aren’t sure of the path to get there.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211