The Product Coalition

APRIL 23, 2020

Funding your Product Roadmap How do you ask for funding as you scale your product & team You have a product roadmap (annual / multi-year) in front of you, crafted by you after months of deliberation, discussions, conversations, stakeholder and leadership feedback and reviews. If not, what can we do now to remediate it?

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Roadmap Feedback Software User Testing Customer Experience 79

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Types of SaaS Growth.

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The Product Coalition

MARCH 11, 2020

NAVIGATING THE NATURAL TENSION AMONG STAKEHOLDERS This is the first in a series on product roadmaps. The first post describes why roadmaps matter and who relies upon them. The roadmap is much more than a directive document that tells teams what to do by when. Battleground The product roadmap. Marketing?—?Do

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Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s dive in!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

ProductPlan

JANUARY 19, 2022

But those inspired ideas can’t go straight onto the roadmap. For example, they can do this through research and weighing the idea against other items already on the roadmap. And perhaps most importantly, before you add or remove anything, you should gain leadership consensus. Only great, vetted, and agreed-upon ideas can.

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The Product Coalition

MAY 19, 2022

Then look across your product portfolio to see what you can bring to market to meet those needs while fitting into the buyer/user journeys. Once the product-based revenue potential is rolled up across the portfolio, an enterprise number emerges to share with leadership. However, at least the negotiation will be fact-based.

User Testing 118

User Testing Product Research Leadership Customer Experience 118

Mind the Product

SEPTEMBER 5, 2018

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

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Roadmap Research Software Technical Review User Testing 141

The Product Coalition

DECEMBER 4, 2023

You blame the market, but often that’s just overlooking the real problem. Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? At some point, the results you expected and even produced in the past aren’t replicating.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. I started in the days when the internet was still fairly new.

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Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Each functional group has its own product priorities, so each wants a different roadmap. Just sign here.”)

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The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity. Tough market conditions would cause your sales to dramatically drop or even cease. They see it as sales and marketing’s responsibility.

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Product Strategy Strategy User Testing Weak Development Team 118

The Product Guy

AUGUST 1, 2017

A product leader not only has to manage products but also to guide and direct the overall product strategy and team, and ensure that products are delivered to market. A new leadership role is also a good opportunity to assess and evaluate whether you have the right skill sets and resource capacity in your team. Restructuring the Team.

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The Product Coalition

MARCH 18, 2022

Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. If you have an SMB or enterprise sales motion, deal win rates are another vital indicator.

Customer Experience 190

Customer Experience Onboarding KPIs Customer Feedback User Testing 190

Mind the Product

MARCH 23, 2017

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! Scott is a bestselling author and popular speaker on creativity, philosophy, leadership and culture.

Research Software 87

Research Software Enterprise User Testing Workshop 87

Userpilot

AUGUST 18, 2024

To create a successful product strategy, you’ll need to research your market , identify your target audience, and define your unique value proposition. Next, create a product roadmap that outlines your product development process and a pricing strategy that keeps you competitive. What market gaps have they left?

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Data Visualization Strategy User Testing Product Research 87

Intercom, Inc.

MAY 13, 2021

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. As part of that partnership, they’re going to demand more from you in terms of roadmap and key integrations. ” 3.

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User Testing Customer Feedback Customer Experience Strategy 177

The Product Manager Coach Blog

MAY 7, 2024

These titles may sound similar, but they encompass different levels of organizational expertise and leadership. Core Responsibilities of a Staff Product Manager: St rategic Oversight: Setting the strategic direction for products, ensuring decisions align with the company’s broader objectives, and effectively responding to market dynamics.

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Userpilot

JUNE 19, 2024

For example, a startup in the early stages of development might require a Product Manager with a strong focus on user research and market validation, while a large enterprise with a mature product portfolio might prioritize experience with product roadmaps and driving business growth.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Mironov Consulting

JANUARY 24, 2024

  Do Sales, Marketing, Finance, HR, Engineering, and Product know/have what they need to support the plan?    (“We’ll dominate the market for X with industry-best profitability, winning products, highest NPS, 100%+ net renewals, and top employee satisfaction.”)   Did they have sufficient input?

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The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Typically, the CEO will ask for a strategy or a roadmap. They want you to lead right away.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

The Product Coalition

FEBRUARY 3, 2022

You see, whenever I would join a new company, I would spend much of my time meeting with engineering, sales, product management, and design marketing leaders and support. This is where product roadmaps are nothing more than requests from top customers. But addressing broader market opportunities becomes a huge imposition.

User Testing 138

User Testing Feedback Software Finance Roadmap 138

Alchemer Mobile

AUGUST 25, 2020

In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x. The worlds of marketing and product are colliding in new ways as customer experience takes center stage. With these new leadership roles comes a lot of organization-wide change.

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Technical Review Product Management Product Manager Software Review 130

Agile Velocity

MAY 14, 2020

While the Agile movement originated in software development, it has been applied to much more: from medical devices to spacecraft, as well as engineering, marketing, and education. This combination will enable your enterprise to gain faster feedback, reduce risks while also obtaining meaningful business outcomes. Market Responsiveness.

Feedback Software 98

Feedback Software Agile Analytic Tools Data Visualization 98

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? A purpose we could share with the company’s leadership team, customers, and those working on the product. This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment.

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Weak Development Team Customer Experience Technical Review Customer Feedback 131

TechEmpower - Product Management

AUGUST 21, 2023

The explanation from software leadership is often unsatisfying or unclear. Other common scenarios that we’ve seen: Scaling and new markets: Your company and product are established, and now you’re scaling or going after new markets. Keeping up with the competition: You’re a market leader in a fast-growing field.

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Technical Review Software Review Development Team Review Systems Review 104

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( Roadmaps are shared. B2B is lumpier than B2C.). Demos are shown.

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User Testing Customer Experience Weak Development Team Enterprise 137

Mind the Product

DECEMBER 13, 2018

She also spent three years as VP Product at HotelTonight and has held product leadership roles at Prezi, Snagajob, and Eclipsys. Headquartered in Kuala Lumpur, Malaysia, the company operates the JobStreet and JobsDB brands helping hundreds of millions of job seekers in seven markets across Asia to find employment and pursue their passion.

Analytic Tools 154

Analytic Tools Workshop Data Visualization Government 154

Mironov Consulting

SEPTEMBER 23, 2024

But lurking underneath these process discussions and organizational challenges are more personal questions: “Why is product management/product leadership so exhausting, such an emotional grind?    Poor selling dooms our products, as does weak marketing.    Major deals override roadmaps. 

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Weak Development Team Technical Review User Testing Customer Experience 59

The Product Bistro

JANUARY 3, 2017

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. With many of the new offerings like Zenefits for HR and Benefits, Salesforce for CRM, Marketo for Marketing automation, and on and on.

Reporting Tools 247

Reporting Tools Analytic Tools Research Software Customer Experience 247

Userpilot

JULY 20, 2024

Here’s a breakdown of your core responsibilities: Product Strategy Development : Assist in crafting and executing product strategies aligned with company goals and market needs. Market Research and Analysis : Conduct thorough market research to identify opportunities, customer needs, and competitor activities.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Mironov Consulting

DECEMBER 5, 2023

  But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.    “Once Sales tells us which segments they will target, Marketing can design the right campaigns.”  ” What To Do?

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Mironov Consulting

AUGUST 23, 2018

I got a lot of good responses from this recent post about the need to frequently talk directly with real customers , especially at B2B/enterprise companies. But most enterprise leadership teams are convinced that they personally understand what customers want. 1) Selling Executive Teams on the Value of Validation.

Customer Experience 110

Customer Experience User Testing Customer Feedback Product Research 110

ProductPlan

MARCH 23, 2023

Helps you get the right items on your roadmap and keep the wrong items off it. In theory, your product strategy focuses on planning for the future and should anticipate threats, challenges, and opportunities in your market. So does that mean that enterprise companies have “better” product strategies than smaller companies?

Product Strategy 59

Product Strategy User Testing Feedback Software Strategy 59

Mind the Product

NOVEMBER 21, 2019

As a product leader, you are the product manager for a leadership team, and the tricks you learned in product teams remain valuable, they just need a little tweak. While the outward image that an organisation projects needs to be positive and confident, organisations can forget that reality is more nuanced than their marketing would suggest.

Reporting Tools 145

Reporting Tools User Testing Research Software Product Research 145

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

The Product Coalition

NOVEMBER 15, 2020

When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management? Customers in the specific market segment we are operating in are unhappy with the products our competitors offer. You just have to know where to look for it.

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Leadership Definition Roadmap Strategy 89