Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Research Software 95

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Companies in the foreign exchange markets make a lot of money. Most of us have seen Pirate Metrics , Qualified Marketing Traffic, or Net Promoter Score.

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B2B Enterprise Onboarding KPIs User Testing 118

Alchemer Mobile

JANUARY 4, 2023

January 4, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – announced today the acquisition of Apptentive, the industry leader in mobile feedback technology. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies.

Feedback Software 130

Feedback Software Research Software User Testing Customer Feedback 130

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 101

Feedback Software Analytic Tools Research Software User Testing 101

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 100

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 100

Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Analytic Tools 95

Analytic Tools Feedback Software Research Software Data Visualization 95

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 104

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Prototype tests are good not only for market validation but also for usability testing. What is market validation?

User Testing 99

User Testing Product Research Data Visualization Research Software 99

Mironov Consulting

JUNE 28, 2018

What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises. Enterprise generally starts around $20k/year, and really gets going at $50k/year. When sketching out your company, it’s important to guess at your price point, marketing and selling models. $50/year What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Alchemer Mobile

NOVEMBER 10, 2022

Unify data and simplify partner integrations with enterprise-class security and reliability. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Mobile in-app feedback tools & solutions. mParticle is the customer data platform for brands leading the CX revolution.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

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Product Marketing Feedback Software User Testing Marketing 97

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

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User Testing Research Software Feedback Software Strategy 78

Userpilot

FEBRUARY 14, 2024

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! Use Salesforce data to create better user segments for more granular analysis.

Data Visualization 103

Data Visualization Analytic Tools Reporting Tools Feedback Software 103

Gainsight

JUNE 7, 2022

Enterprise organizations are leading many of these operational innovations. And that’s why we were excited to get enterprise CS leaders together to talk about new developments in CS and trends for the future. Add marketing, commerce, data integrations, analytics, and collaboration tools, and the burden becomes heavy.

Data Visualization 52

Data Visualization Enterprise Customer Feedback Analytic Tools 52

The Product Coalition

MARCH 8, 2023

However, with eCommerce sales increasing by the year and one in four small businesses still missing an internet presence, entrepreneurs may gain a competitive edge and develop their enterprises online. Numerous software companies have developed eCommerce software solutions to assist small business owners in growing their enterprises.

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Analytic Tools Reporting Tools Research Software Data Visualization 78

Userpilot

APRIL 8, 2024

This approach is becoming increasingly popular, even for the enterprise client. Word-of-mouth marketing relies on product virality and network effects. This is best done through contextual in-app messages highlighting the benefits of the additional/premium features. Use contextual in-app messages to introduce new features.

Analytic Tools 84

Analytic Tools Feedback Software Data Visualization Strategy 84

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Product messaging experiments. Make a hypothesis.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job? Product Marketing Is About Strategy, Not Tactics.

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Product Marketing Marketing Product Management Product Manager 60

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

JULY 31, 2023

Pendo offers in-app messaging and onboarding features for mobile apps. Help Scout is a customer service software offering shared inboxes, live chat, and in-app messaging. Zendesk stands out as a top customer service platform for enterprise companies, providing omnichannel communication and customizable automation features.

Analytic Tools 92

Analytic Tools Feedback Software Reporting Tools Data Visualization 92

Revulytics

JUNE 27, 2017

You’re sitting in a meeting with leaders from marketing, sales, and a bunch of other important people, listening to the CMO detail the latest marketing trends within your product space. Contextually relevant messages delivered at the right time. A broad question like “how do users like a new feature we released?”

Analytic Tools 70

Analytic Tools Feedback Software Data Visualization Messaging 70

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Alchemer Mobile

DECEMBER 1, 2023

Improve win rates with more effective customer feedback By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Sales leaders are being asked to deliver more revenue with fewer resources, and a strong win-loss analysis program can boost win rates by up to 50%.

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Customer Feedback User Testing Customer Experience Data Visualization 130

Alchemer Mobile

NOVEMBER 2, 2023

Alchemer – a global leader in experience management and enterprise feedback technology – announces Alchemer Digital. Alchemer Digital allows organizations to engage with their customers across multiple digital channels, including SaaS applications, iOS and Android apps, and marketing websites. Alchemer is a KKR portfolio company.

Feedback Software 130

Feedback Software Research Software User Testing Customer Feedback 130

The Product Guy

JULY 17, 2017

Be it documents, photos, marketing, sales, or product, it’s all moving away from installing software on an operating system to just creating an account for a web-based service. Marketing). For users of Enterprise SaaS products, it is critical that they feel in control of achieving their goals.

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Analytic Tools Research Software Feedback Software Onboarding KPIs 100

Intercom, Inc.

FEBRUARY 13, 2020

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. We also recently wrote about the marketing tech trends we’re eyeballing in 2020: .

Research Software 181

Research Software Marketing Data Visualization Customer Experience 181

Alchemer Mobile

MAY 19, 2021

Unify data and simplify partner integrations with enterprise-class security and reliability. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. A message center provides a two-way conversation channel to do just that.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

Gainsight

JUNE 4, 2019

Using technologies like Marketing Automation and Gainsight’s Journey Orchestrato r, we were suddenly able to increase the reach and frequency of customer communications. You can create personalized messages with ultra-relevance to a user’s app activity, job title, role—or all three. What would’ve been better timing or messaging?

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Messaging Customer Communications Customer Experience Framework 63

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Reporting Tools 93

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. In fact, by making customer success an enterprise-wide priority, the entire company benefits—along with your customers, of course! Overall customer health.

User Testing 52

User Testing Customer Experience Research Software Marketing 52

Gainsight

AUGUST 4, 2022

The 2022 Gartner Market Guide for Customer Success Management Platforms reports that “customer success management (CSM) programs have progressed from an emerging discipline into an increasingly mature and evolving practice.”. CS can leverage product usage data and in-app messaging channels to guide customers to value.

Reporting Tools 105

Reporting Tools Analytic Tools Research Software Data Visualization 105

Amplitude

SEPTEMBER 16, 2020

The best marketing campaigns send the right message to the right user at the right time. It’s a tried and tested method that creates an ideal experience for the end user, and maximizes results for the marketing team. This is a monumental shift in how you build audiences and find the right users to target.

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Artificial Inteligence Data Visualization Customer Experience Marketing 124

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

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Research Software Strategy Customer Experience User Testing 92

Userpilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Let’s dive in!

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Feedback Software Analytic Tools Research Software Data Visualization 98

Userpilot

FEBRUARY 29, 2024

To make your life a little bit easier and help you choose the best product analytics tool for your SaaS, we’ve produced a guide of 14 excellent analytics platforms available on the market in 2024. Enterprise. Let’s dive in! TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data.

Data Visualization 101

Data Visualization Analytic Tools Feedback Software Reporting Tools 101