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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. UX User personas are like detailed maps that guide the development of a product to meet specific user needs. The challenge? Understanding the diverse needs of your potential users.

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10 years of UX studio

UX Studio

This year, UX studio turned 10 years old. The following lines are written with full bias due to nostalgia and my gratitude towards all the people who made UX studio a special community, a hub for our professional passion, and a source of inspiration. Happy birthday, UX studio! But UX studio did. And now, here we are.

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UX Research: A Practical Guide to Insights, Budgeting, and Stakeholder Engagement

UX Planet

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. In any project, the user experience is paramount, and evolving this experience hinges on robust UX research. This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies.

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Gestalt Principles in UX/UI Design

The Product Coalition

How to Create a Stunning UX/UI Design Using Gestalt Principles The laws of psychology in design. But an interface without UX is like a Tesla without batteries: you can turn the steering wheel but you can’t drive away. And the success of a product in the market largely depends on its design.

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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

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UX KPIs In SaaS: 10 Key UX KPIs That Product Managers Should Keep an Eye On

Userpilot

UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. So, if you’re a product manager looking to significantly improve your UX efforts and provide actionable insights to your UX team, read on!