Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management
The Product Coalition
JANUARY 27, 2024
Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Sales-Led strategy: Sales-Centric Approach. The ideal customer profile is big enterprise deals. Ninad Kulkarni wrote a good piece about how to choose between the two. Minimise the need for direct assistance.
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