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The Importance of “Fan Building” for Companies: Successful Examples of Subculture and Entertainment (Part 2)

freshtrax

In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. In continuation of the first part of this series, this article will be presented in the form of a dialogue between two btrax team members: Ayaka, a marketer, and Mana, a business producer.

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19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

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Product Managers Prepare To Tap Into The Superfans

The Accidental Product Manager

However, now that they are newly armed with these granular fan insights, artists’ product managers are beginning to tailor marketing messages, communicate with fans in more direct ways, and create new experiences for their die-hard followers. Cameo is another app where users can buy customized video greetings from celebrities.

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How to Increase Your App’s Success with Strategic Marketing Tactics

The Product Coalition

Most companies understand the value of integrating a strategic marketing plan into their app development process and see it as one of mobile app success factors. It is essential to create a planned marketing strategy in order to ensure app success. Channel marketing: what channels will I primarily center my marketing in?

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5 Ways to successfully sail through the ‘work-from-home’ era

DemandMatrix

As we are entering into the 2 nd quarter of the year, the entire world is still fighting a common battle named COVID-19. B2B Market is one of the most impacted streams where all the foreign tours, meetings, events, and exhibitions are canceling because of the health crisis. Marketers can make the most of this technology tool.

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Time for change? A great pivot strategy can revitalize business

Nulab

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. Netflix had the chance to create an entirely new market with no competition. Nokia is another example of a company that had to pivot when the market changed. The market is changing.

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Tech philosopher Alex Wolf on designing harmonious technology

Intercom, Inc.

Alex’s projects, including founding members-only entrepreneurial community Bossbabe, have earned her some serious clout – Fast Company found her ideas so promising they named her one of their “ Top 100 Most Creative People in Business ” in 2016. The fallout from hyperstimuli.