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The Importance of “Fan Building” for Companies: Successful Examples of Subculture and Entertainment (Part 2)

freshtrax

In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. Funny enough, I find this new way of engaging with fans in the entertainment and subculture area to be a trend that has been gaining strength in North America as well! In the U.S.

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Product Managers Prepare To Tap Into The Superfans

The Accidental Product Manager

However, now that they are newly armed with these granular fan insights, artists’ product managers are beginning to tailor marketing messages, communicate with fans in more direct ways, and create new experiences for their die-hard followers. Cameo is another app where users can buy customized video greetings from celebrities.

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5 Ways to successfully sail through the ‘work-from-home’ era

DemandMatrix

As we are entering into the 2 nd quarter of the year, the entire world is still fighting a common battle named COVID-19. Here, content creation and syndication can maximize this channel and help the marketers to smartly put the message across. Entertainment Channels like Netflix, Amazon Prime, Alt Balaji and Zee 5, etc.

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Time for change? A great pivot strategy can revitalize business

Nulab

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. Once they realized people use these platforms to communicate and advertise, they added features like messaging, filters, and stories to cater to this new demand. But it wasn’t always this way.

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AR in 2021 – How Augmented Reality Makes a Real Difference

UX Studio: Product Management

If we think about our messaging apps, we can immediately think of the funny pictures we send to each other — ‘wearing’ puppy faces or posing in the universe where cats float behind us. Well, yes, I have to admit that sometimes I find it entertaining to use this technology just to have fun, and I’m sure you do, too. Source: Reviewgeek.

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Dialpad’s Dan O’Connell on how an all-in-one support approach can drive revenue

Intercom, Inc.

Messaging, voice, video – companies should leverage all these different ways of interacting with Only then can they seamlessly escalate conversations from chat messages to phone calls or video calls, depending on what the person or the situation requires. At Intercom, we use the term conversation to describe our messaging tickets.

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15 Good UX Examples For SaaS Every UX Designer Should Follow

Userpilot

Spotify’s simple and consistent messaging flattens the learning curve. You can try and make up for poor UI design by using in-app messaging and guidance tools like tooltips or modals, but these can take you only so far. Userpilot entertains and inspires its users with quotes in its Chrome extension preloader.