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Powerhouse Product Marketing: Tips For Devising a Product Launch Email Campaign

The Product Coalition

An Engaging Email Design Simply filling your product launch emails with large chunks of text can be disastrous. Modern consumers want to be entertained by the emails they receive. Putting things like pictures and videos of the new product in the email can spark the interest of the reader.

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Lean Mean Product Machine – Dan Olsen on The Product Experience

Mind the Product

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

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Content marketing vs Product marketing: What’s the difference? [Examples included]

Userpilot

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is product marketing?

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Managing Your Startup Options – Karthik Suresh on The Product Experience

Mind the Product

In this episode, sponsored by Pendo , listen to learn about: * Product Management in startups vs. big corporations. Finding product/market fit. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Using data and metrics. Quote of the Episode.

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Understanding Product-Market Fit: A Guide for New Product Managers

The Product Coalition

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? How Do I Know if I Have No Product-Market Fit?

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19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

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The Aha Moment – Abdelrahman Wahba on The Product Experience

Mind the Product

A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media & entertainment, retail and financial services.