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Segmenting Onboarding Messages: How to Send Targeted Messages for SaaS [+ Examples]

Userpilot

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. What is segmenting onboarding messages? Why should you segment customers to send in-app messages?

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. But that misses a few important qualities that only live events can offer. Events rely on difference. Staging events to remember. They’re now just called “events.” Companies still do that.

Events 205
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Remote Agile (9): A Cheat Sheet for Remote Agile Event Planning

The Product Coalition

Remote Agile Event Planning?—?a My solution to this challenge is going the extra mile regarding the remote agile event planning. We cannot deal with firewall, VPN- or general networking issues once the big event starts.) I describe the schedule of the upcoming event: starting and end times as well as planned breaks.

Agile 78
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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Keep your surveys targeted on a certain feature or event. When to use mobile surveys.

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Announcing Banners – the simple new way to engage your customers

Intercom, Inc.

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

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Pulse Everywhere: The Biggest Event Pivot of My Career

Gainsight

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Time was of the essence, and our message to the CS community would be key.

Events 88
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Breaking into Japan: The Sweet Success of Kit Kat’s Market Entry

freshtrax

In 2009 a Kit Kat marketing campaign and collaboration with Japan Post was launched with special packaging that allowed the sender to write a message on the chocolate similar to a postcard. Today a small space to write a message is present on nearly all, if not all, of the packaging on Japanese Kit Kats as can be seen in the ad below.

Marketing 111