Userpilot

OCTOBER 15, 2021

There are seven types of product launch emails: product launch campaign, product launch email sequence, beta (early access) announcement email, new feature announcement email, pre-order announcement email, teaser email campaign, and event announcement email. Product launch campaign. Apple’s product launch.

Feedback Software 85

Feedback Software Research Software Product launches User Testing 85

Good Product Manager

FEBRUARY 9, 2020

I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. I’d love to hear your stories about great or horrible sales / marketing leaders (no need to share the names of the people/companies!)

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Good Product Manager

FEBRUARY 9, 2020

I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. I’d love to hear your stories about great or horrible sales / marketing leaders (no need to share the names of the people/companies!)

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Events Leadership Marketing Product Management 60

Good Product Manager

MARCH 18, 2019

While you’re at it — if you have any colleagues in other functions (particularly marketing and sales) who are leveraging agile or involved in agile projects, please pass the survey along to them! Product Management Events This Spring. Thursday, March 28: Product School Webcast on Competitive Analysis.

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Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

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Analytic Tools Onboarding KPIs Research Software Product Marketing 73

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Product Marketing Marketing Research Software User Testing 52

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

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Feedback Software Research Software Product Marketing User Testing 81

Gainsight

DECEMBER 10, 2020

My name is Riana Upton and I’m on Gainsight’s product marketing team. . During my three years at Gainsight, I’ve gone from content marketing to product marketing which has given me an amazing opportunity to learn from and work with so many great Gainsters. . What does your day-to-day look like? .

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Product Marketing Marketing Analytic Tools Research Software 52

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. Upcoming Events. Anyway, my name is Rahul.

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User Testing Engineering Product Marketing Feedback Software 103

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 60

Feedback Software Research Software Product Marketing User Testing 60

Userpilot

OCTOBER 15, 2023

Product analytics can help marketers understand user pain points and needs, improve the effectiveness of marketing campaigns, and refine pricing strategies, ultimately improving customer satisfaction and making the product more competitive. Custom event tracking in Userpilot.

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Data Visualization Analytic Tools Feedback Software Onboarding KPIs 85

Product Beautiful

AUGUST 24, 2016

As a product manager, you may view events as largely tactical and time-consuming endeavors. But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message.

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Events User Testing User Friction Strategy 40

Userpilot

JANUARY 28, 2024

What will you be using {product name} for? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences. Examples of market research survey questions to ask and gather insights to guide product decisions: How much are you willing to pay for {product name}?

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User Testing Customer Feedback Product Research Feedback Software 70

The Product Coalition

NOVEMBER 30, 2022

Voila: Improve the odds of discovering your product, make them aware it exists Build consumer understanding of your product beyond the name (what does it do? That’s how you find product market fit. why is it valuable? is it fit for my use case?) Most of the recommendations were sort of obvious. Truth seeking.

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User Testing Customer Feedback Feedback Software Reference 118

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name.

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Analytic Tools Research Software Data Visualization Technical Review 116

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

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Vision Feedback Software Customer Experience User Testing 118

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. March Product Conferences. UXDX APAC 2021.

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Research Software User Testing Product Research Analytic Tools 98

Roman Pichler

MAY 11, 2021

Be therefore clear which product owner role you play and if you are a Scrum or a SAFe product owner, as your authority and accountability will significantly differ. I have always regarded the Scrum product owner as an agile product manager, and I find it an unfortunate mistake that SAFe use the same name for its tactical product role.

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Weak Development Team Product Research User Testing Customer Experience 328

Mixpanel

SEPTEMBER 29, 2023

This allows teams like product, marketing, engineering, design, and others to all effortlessly visualize their users’ behavior and analyze results from releases, campaigns, and other initiatives. And a sales team might get lost looking for their customers’ recent activity when sorting through the design team’s events and properties.

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Government 52

Userpilot

MARCH 28, 2024

To conduct any analysis, you must collect user behavior data, which is done by tagging events and features. For example, a funnel can consist of all the user actions the user needs to complete to sign up for the free trial, book the demo , or activate inside the product. Feature & Events dashboard in Userpilot.

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Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 108

Technical Advisors Product Research Analytic Tools User Testing 108

Product Culture

AUGUST 17, 2022

First Name. Developers, product, marketing, and design have the same incentives. See Chapter 4 of Product Roadmaps Relaunched on OKRs. Event I'm speaking at the Business of Software conference, Boston in person, Sept 26-28, on the topic of Managing Stakeholders. Subscribe to my weekly Nano-letter: Sign Up.

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Naming Books Roadmap Events 52

Userpilot

JUNE 12, 2023

Examples of questions to ask in user persona surveys: What will you be using {product name} for? Send market research surveys at regular intervals, especially when planning product launches. Examples of market research survey questions include: How much are you willing to pay for [product name]?

Data Visualization 72

Data Visualization Product Research Research Software Analytic Tools 72

Product Talk

MAY 13, 2020

But what about a product team with longer renewal cycles, perhaps a B2B SaaS product on annual or multiyear contracts? This product team will have fewer clear signals because the events and decision to renew or not renew is made infrequently and could be the result of both in-product and out-of-product factors.

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Product Research User Testing Customer Experience Feedback Software 355

Userpilot

OCTOBER 8, 2021

Paths show you all the actions taken by users before or after a specific event. Reports allow you to track page views, clicks, events, or guide views related to whichever feature you want. Paths show you every possible sequence of events before or after a specific user action. Track Events. Feature Clicks. Guide Views.

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Data Visualization Analytic Tools Software Review Feedback Software 91

Amplitude

APRIL 25, 2021

Personalization at scale requires product, marketing, and engineering to collaborate. With Amplitude Recommend, you can create clusters of users grouped together by any events they have performed in the past, like adding to the cart over the last 24 hours, or starting a subscription. Cohorts are the core form of segmentation.

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Analytic Tools Engineering Feedback Software Data Visualization 113

Business of Software Conference

AUGUST 2, 2021

Part of the event was focused on raising capital for the purposes of international expansion. Name Change. When presented with the company’s name, acronymised to DONG , folks would, ahem, react oddly. In 2017 they changed their name to Ørsted, citing the fact that they no longer supplied oil or gas.

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Naming Workshop Events Consulting 52

Userpilot

FEBRUARY 20, 2023

To create funnels, Amplitude recommends using its Pathfinder function which analyzes sequences of events leading up to conversions. Without them, product teams would have to rely on anecdotal data, hunches, and guesses, which isn’t exactly the most reliable way to make product decisions. Pendo Segments.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Reporting Tools 93

Userpilot

APRIL 24, 2024

There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it! Custom event tracking – to track multiple user actions as if they were one. You can trigger these surveys for relevant segments and choose where and when to display them.

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User Testing Product Research Research Software Data Visualization 79

Userpilot

MARCH 5, 2024

In SaaS products, this kind of diagram is used in path analysis to map out all the user actions leading up to or following an event. Let’s look closely at a few that are particularly important for SaaS product, marketing, and customer success teams. In the Events tab, define the conversion events.

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Data Visualization Analytic Tools Feedback Software Reporting Tools 72

Userpilot

APRIL 30, 2024

They provide the most growth for your product and can reveal a lot in a short period of time. Product-market fit (PMF) surveys allow growing SaaS companies to see if their product is meeting market needs and expectations. User interviews are great for in-depth insights. When creating Lavender 3.0 (our

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User Testing Customer Feedback Feedback Software Data Visualization 81

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). To do either, the prospective customer needs to enter their email address, name, and company. Content marketing path Ahrefs is an SEO suite known for its value-packed blog posts. Userpilot events.

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Research Software Feedback Software User Testing Reporting Tools 80

Userpilot

MARCH 11, 2022

We’re taking a look at The State of SaaS Onboarding , Mixpanel Product Benchmark Report, Satmetrix 2021 NPS Benchmarks, and Openview Benchmarks and Research. Conferences and events help you keep up with the latest industry trends and develop your network. Best reports, statistics, and product benchmarks. ProductCon.

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Analytic Tools Data Visualization Research Software Feedback Software 88

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? Deel’s product announcement email example. Events product announcements.

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Research Software Onboarding KPIs Product Research User Testing 89

Userpilot

FEBRUARY 21, 2023

In Heap, you can segment users based on their demographics and event completion, while in Pendo you can also use mobile-specific data, like the OS version. Userpilot segmentation is the most advanced of the three products. Heap offers Auto-capture which collects all the data about user interactions with the product.

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Data Visualization Analytic Tools Feedback Software Reporting Tools 91

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. What was it that wasn’t working?

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User Testing Workshop B2B Leadership 101

Business of Software Conference

FEBRUARY 9, 2021

We don’t know what product leaders do, and disagree about what’s most important in a new one. We write wildly aspirational job descriptions for candidates and we confuse subject/market expertise with product management/leadership experience to name just a few errors. Upcoming Events.

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