The Product Coalition

OCTOBER 25, 2021

Keep an eye out for events, podcasts, blogs, and more! If someone is a well respected Product Manager, who gives back to their community (perhaps by hosting events, mentoring others, writing books, recording podcasts, etc) they’ve earned the honorary title of Product Leader. This month, we’re focusing on all things Product Leadership.

Leadership 167

Leadership User Friction Product Research Customer Experience 167

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Measuring user sentiment with NPS surveys is easy.

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Userpilot

NOVEMBER 23, 2023

They lack vision and lead nowhere. The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. As companies scale, they often cannot satisfy customer needs equally well. Strategic value is about aligning features with the company’s vision and long-term goals.

Feedback Software 83

Feedback Software Analytic Tools Product Research User Testing 83

Userpilot

FEBRUARY 28, 2023

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

User Testing 77

User Testing Customer Feedback Feedback Software Product Research 77

Intercom, Inc.

AUGUST 18, 2021

There’s a good reason that the seemingly simple Net Promoter Score (NPS) has become a ubiquitous, revered statistic in modern business – this single number is viewed as a measure of customer loyalty, a way to benchmark competitive performance, and has been proven to correlate with revenue growth (hence the popularity).

Product Research 232

Product Research Data Visualization Customer Feedback User Testing 232

Userpilot

APRIL 27, 2023

Customer feedback is like a window into your customers’ minds. It allows you to understand their pain points, needs, and desires so that you can build better products that satisfy genuine market demands. TL;DR Customer feedback is the data you get from your users about your product and their experience.

Feedback Software 65

Feedback Software User Testing Customer Feedback Analytic Tools 65

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A PMM needs to be aware of several key metrics and KPIs , including acquisition cost, activation , conversion , NPS , adoption , and customer lifetime value. Who is a product marketing manager?

Product Marketing 79

Product Marketing Onboarding KPIs User Testing Marketing 79

Userpilot

OCTOBER 20, 2023

TL;DR Product-led growth is becoming the go-to growth strategy and PLG tactics can help sales-led companies to improve customer experience. To create customer-centric products, PMs will have to draw on multiple data sources, like user behavior analytics. That’s also how users prefer to access support.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Reporting Tools 96

Userpilot

DECEMBER 5, 2023

TL;DR The aim of the product design process is to create products that solve genuine customer problems, are functional, and offer a positive user experience. A strong product design ensures alignment with user needs and enhances user satisfaction and retention. It encompasses UI and UX design.

User Testing 67

User Testing Data Visualization Product Research Feedback Software 67

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. You should use it to meet and exceed customer expectations to increase customer satisfaction and retention and boost revenue growth.

Data Visualization 70

Data Visualization Analytic Tools Feedback Software Product Research 70

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. However, the focus of product service management is on delivering a delightful service and fostering relationships with customers. Are you ready for the deep dive?

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. The event is for anyone responsible for driving growth for their product. But how do you do that? Product management and leadership speakers.

Customer Experience 93

Customer Experience User Testing Customer Feedback Research Software 93

ProductPlan

JANUARY 27, 2022

They’re also investing in activities that help them better understand their market and customers. Nothing else enables stakeholders to get a real-time, customized view of the product roadmap in an easy-to-understand visual format. Customer Surveys. 2022 Budgets Include Hiring. Product management is no exception.

Data Visualization 89

Data Visualization User Testing Product Research Reporting Tools 89

Userpilot

FEBRUARY 24, 2023

TL;DR Feedback loops consist of actions that involve collecting feedback and acting on it to solve customer pain points and add value to the product. Positive feedback loops confirm you’re doing the right thing while negative feedback loops are a chance to solve issues and improve the user experience.

Product Research 91

Product Research Feedback Loop Feedback Software User Testing 91

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? You need to take both small and big actions to impress your customers through their journey and retain them. What is a macro goal in product marketing?

Product Marketing 84

Product Marketing Feedback Software User Testing Marketing 84

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. How product strategy uses a company's vision to fuel profitability. Susan Stavitzski – Customer-Driven Product Person and Product Leader.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

The Product HQ

FEBRUARY 6, 2023

Your job as someone vying for a position as a senior product manager is to discover the intent behind each question. Take advantage of the time spent to position yourself as a credible, qualified, and experienced professional, befitting the senior product manager role. How do you figure out what your customer needs from your product?

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Userpilot

OCTOBER 13, 2022

To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. To differentiate your product successfully, conduct market research, track product usage , and collect feedback to identify user needs. Understand points of parity.

Product Research 79

Product Research User Testing Feedback Software Research Software 79

Innovatemap

MARCH 23, 2021

Because our services are custom-based on client needs and goals, understanding those needs and goals is critical to success. In order to deepen relationships within the internal team, she’s developed and hosted Shop Week and Science Fair events. There isn’t formality to the events; we chat about both work projects and family life.

User Friction 52

User Friction Customer Experience User Testing Vision 52

The Product Coalition

OCTOBER 14, 2020

Sure, you can make donations to your favorite charities, and you can make efforts in your day-to-day life to reduce your single-use plastic consumption, but long term positive global change can feel like a moonshot. At CES 2020, climate change tech was a highlight of the event , with 6 startups being highlighted as the most innovative.

Customer Experience 132

Customer Experience Product Research Startups Positioning 132

Userpilot

NOVEMBER 29, 2022

An ecosystem in SaaS is a group of related apps, 3rd party components, and content that seamlessly work together to solve user pain points. Ecosystems allow companies to better satisfy user needs and improve user experience. Templates allow companies to showcase their products and onboard customers quickly.

Customer Experience 85

Customer Experience Technical Advisors User Friction Education 85

ProductPlan

JANUARY 21, 2022

They’re also investing in activities that help them better understand their market and customers. Nothing else enables stakeholders to get a real-time, customized view of the product roadmap in an easy-to-understand visual format. Customer Surveys. 2022 Budgets Include Hiring. Product management is no exception.

Data Visualization 52

Data Visualization User Testing Product Research Reporting Tools 52

The Product Coalition

JANUARY 26, 2024

When the research is narrow-scoped, there is a higher risk of missed opportunities, blind spots, and false positives. Finding trends or effects is more important than missing them, even if it means sometimes mistaking random events for significant ones. Choose the few top metrics where positive movement could have the most impact.

User Testing 102

User Testing Product Research Research Software Data Visualization 102

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. After the launch, it’s their job to let users know about the changes through release notes. Market and customer research.

Product launches 85

Product launches Product Research User Testing Research Software 85

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

JULY 15, 2022

Tracking and keeping an eye on micro-conversions are important because they help you: Get insights on user behavior : Not all customers use your product for the same reasons. Micro-conversions help you understand user behavior and activities. With these insights, you’d be able to identify trends among the various user groups.

Customer Experience 92

Customer Experience Customer Feedback Data Visualization User Testing 92

Bain Public

NOVEMBER 16, 2021

As a product manager, you must have the ability to create a business-viable product vision. Not only that, but this vision needs to drive and influence others to execute and deliver the components needed to build out that vision and make it a reality. market validation, customer listening, A/B testing, prototype, alpha release).

Product Research 52

Product Research Roadmap Research Software Feedback Software 52

Userpilot

AUGUST 15, 2023

A product launch plan provides structure to your launch, enabling you to prioritize resources, prepare for every possibility, and reach potential customers. Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user.

Product launches 76

Product launches User Testing Feedback Software Research Software 76

People-First Product Leadership

JANUARY 22, 2024

Often small stressful events fly under the radar, because they do not trigger the same response mechanisms that more obvious stress generates. Instead bring your team together to discuss the remaining pain points. You could fill out a vision board or draft a PRFAQ. Fortunately there are ways to fight back. Change is hard.

Product Management 52

Product Management Product Manager Customer Experience Product Research 52

Userpilot

JUNE 8, 2022

This piece will guide you through all the crucial steps of product analytics, from finding important customer data to using various product management analytics tools. Product management analytics revolves around the understanding of user behavior across your product. Customer success teams — for understanding customers’ needs.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Across companies and industries, PMMs pride themselves as being the " voice of the customer ", and being able to understand consumer's needs and user journeys. There's the visionary element part of the job, where you identify opportunities, prioritize, sell a vision and get buy-in from stakeholders.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

SEPTEMBER 23, 2022

How is product market fit different from product-customer fit? A company achieves the product-market fit when the product satisfies the needs of enough customers who are willing to pay for it, and it is easy to scale. Conducting interviews will give you qualitative insights into why users find your ideas attractive and why not.

User Testing 59

User Testing Product Research Feedback Software Framework 59

The Product Coalition

JUNE 21, 2021

Governments maintained this position not just by imposing lockdowns, but unintentionally endorsed the idea of using online services whenever and wherever possible. Businesses will become better equipped to meet the needs of disabled customers in light of their improved understanding or awareness of disabled customer needs.

Research Software 155

Research Software Data Visualization Software Review Technical Review 155

ProductPlan

DECEMBER 4, 2019

As a product manager, you’re more likely to find yourself embroiled in these events since you sit at the nexus of so many activities and constituencies. Remember, they’re dealing with board members, investors , and customers who may be applying pressure. Even the boss has a boss, not to mention demanding customers. Sympathize.

Development Team Review 67

Development Team Review Software Review Product Management Product Manager 67

ProductPlan

MARCH 7, 2019

They sum up your entire vision for the product in a single visual, which represents the go-forward plans for developers, testers, marketers, salespeople, etc. A compelling roadmap can inspire the company and set a positive tone for the future. “Roadmaps are a point-in-time capture of the current plan,” says Rich Mironov.

Roadmap 65

Roadmap Technical Review Development Team Review Presentation 65

Usersnap

APRIL 27, 2022

We sat down with the team for preventing customer churn and were able to combine churn analytics with customer feedback to reduce it down to 4.26%. As the OKR driver for reducing SaaS churn, I faced an unknown opponent because I was unaware of why our customers were leaving us. In fact, we surpassed it significantly.

Feedback Software 52

Feedback Software Analytic Tools Research Software User Testing 52