article thumbnail

The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

article thumbnail

Pre-Product Market Fit: Ten Great Books for Product People

The Product Coalition

If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Poor questions yield little value. ?? To build your first product you don’t have to read anything. It’s full of examples. ?? Rosie is the best. ??

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Why is product positioning important? The sales team could be a good source of information.

article thumbnail

What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product.

article thumbnail

Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Examples : “Everyone who owns a smartphone”, “Business users and consumers”.

Vision 303
article thumbnail

Customer Retention Survey Questions Examples and Best Practices

Userpilot

TL; DR A customer retention survey is a great tool to learn more about customers’ feelings regarding your product and customer experience. Examples of customer retention survey questions include: Net promoter score (NPS) : “How likely are you to recommend our product to others on a scale of 0-10?”

article thumbnail

Collocation, Trust, and Distributed Teams

Roman Pichler

I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. To Collocate or Not.