Lenny Rachitsky

FEBRUARY 25, 2025

At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. I worked closely with a seasoned board member to trace this back to a lack of product strategy—both articulated and aligned.

Strategy

Arkenea

FEBRUARY 23, 2025

But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? We asked some of the industry experts about how do they merge both the aspects and finalize the features of the product.

User Testing

Usersnap

FEBRUARY 24, 2025

Gathering insights about target users through user research, such as surveys and interviews, is essential to tailor products effectively and enhance user satisfaction. 6 Goal-Oriented Questions Understanding user goals helps align product strategies with long-term business priorities and aspirations. What would it do for you?

Product Research

People-First Product Leadership

NOVEMBER 19, 2024

For example, in a recent Lenny’s Podcast , Archie Adams shared that Shopify runs experiments with cohort analysis after 1, 2, 3, 4, and 5 years as the CEO’s vision is to build “the right things for commerce 100 years from now” Looking for specifics? I’ve written about these considerations previously.

Product Research

BrainMates

MAY 26, 2025

These are businesses offering similar products or services within the same geographic or digital footprint. For example, if you sell dog grooming kits, youll want to include other companies that sell similar kits in your region. Compare this analysis to your product strategy and positioning.

Data Visualization

BrainMates

MAY 28, 2025

Tech-fluent PMs bridge vision and feasibility by engaging deeply with engineers and navigating technical complexity. For example, if youre working on strategic foresight , maybe you start by reviewing your product strategy. And no, I dont mean just watching a few videos or attending a course (though that can help).

Technical Review

Modus Create

JANUARY 15, 2025

One example of an organization we worked with is Drexel University. Refine your intelligent app vision AI-driven initiatives often uncover unexpected challenges or opportunities. A PoC provides a structured space to iterate and refine your intelligent app strategy.

Analytic Tools

UX Planet

JUNE 9, 2025

It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive product strategy. For example: P01: Jane — Onboarding The above signals Test Participant 1 , Interviewer Jane , on the theme of Onboarding.

Data Visualization

Modus Create

DECEMBER 10, 2024

It requires a strategic vision, a robust execution plan, and most importantly, alignment with broader business objectives. For example, if you do a lot of in-house development, Scott suggests exploring tools that can help with code development and code review. Automating the onboarding process is one way to make positive change.

Reporting Tools

Roadmunk

NOVEMBER 9, 2017

Evan: One example is we use OKRs. Evan: Yeah, I’ll give you a couple of examples. The first one is when you think about just the core, basic writing is a requirement, whether it’s a document or Jira tickets or whatever that is for a product manager. They start super technical and then they move into product.

Feedback Software

Business Acumen Institute

SEPTEMBER 18, 2023

And the way I see it sometimes is through these quick examples. Well, you know, we very often in business talk about strategy and and future state vision. So for instance, if if there’s an engineering person, sometimes an engineer says, oh, I got this great idea. The second thing is Everybody talks about this big picture.

Data Visualization

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good Product Vision? Who Owns the Product Vision?

Vision

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.

Vision

Roman Pichler

MARCH 9, 2022

An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It also allows you, as the person in charge of the product, to understand if dedicating your time and energy to the offering is worthwhile and sustainable.

Vision

Roman Pichler

JULY 20, 2016

You can download the template for free from romanpichler.com/tools, and you can find more information on how to use it in my post The GO Product Roadmap. I like to use my Product Vision Board to develop a valid product strategy. Use your vision and product strategy to make the right decisions.

Roadmap

Roman Pichler

SEPTEMBER 13, 2022

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

Product Strategy

Roman Pichler

MARCH 14, 2023

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? What are the business goals?

Product Strategy

Roman Pichler

DECEMBER 4, 2023

Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.

Product Research

Roman Pichler

NOVEMBER 3, 2020

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

Product Strategy

Melissa Perri

JULY 14, 2016

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan. He was on edge.

Product Strategy

Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

Product Research

Roman Pichler

JANUARY 12, 2017

Luckily, the canvas can also be applied to individual products, as the following example illustrates. [1]. The Strategy Canvas above ranks the first iPhone against its rivals, including the Nokia N95 and the BlackBerry Curve. I capture these pieces of information using my Product Vision Board.

Strategy

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

Product Strategy

UserVoice

AUGUST 16, 2016

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. Sales, operations, technology… all of it should be working toward a common vision.

Vision

The Product Coalition

JANUARY 26, 2021

a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product. Sometimes the Product Vision was something spoken by a visionary leader, but unseen. Or worse of all, sometimes there was just no Product Vision at all.

Vision

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

Product Strategy

Roman Pichler

DECEMBER 1, 2020

Let’s say, for example, that the objective is to “increase engagement.” This is done by using higher-level key results as lower-level objectives, as the following example shows. Figure 2: A Chan of Product-related Goals. Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals.

Product Management

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good Product Vision? Who Owns the Product Vision?

Vision

Roman Pichler

JULY 4, 2023

Listen to the audio version of this article: [link] Option 1: The Vision Captures Strategic Decisions Your first option is to view the product vision as a statement that captures strategic decisions like the product’s users and customers, its value proposition, and its standout features.

Vision

Folding Burritos

DECEMBER 4, 2019

Technical debt can be valued in terms of “future change” outcomes like improved delivery velocity or better platform scalability, for example. A lot of our product work requires discovery, which is why the Opportunity-Solution-Experiment concepts in Teresa Torres’ tree are ideal. Well, th at’s the role of a product strategy.

Customer Experience

Roman Pichler

JULY 8, 2024

The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. Unanimity Smaller strategy updates and new or changed product roadmap The individuals don’t have any meaningful objections.

Roadmap

Roman Pichler

JANUARY 22, 2024

These guide and align the strategies of the portfolio members , as Figure 1 illustrates. Figure 1: The Product Portfolio and Product Strategy Using Microsoft Office as an Example In Figure 1, the strategies of the individual products—Word, PowerPoint, and Excel—implement the Office strategy.

Weak Development Team

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test. Sound familiar?

Product Strategy

Roman Pichler

APRIL 4, 2023

Working as a head of product includes the following three duties, as I discuss in more detail in the article What Should a Head of Product Do? First, develop the individual product people. What Happens When the Head of Product Determines the Product Strategy? Third, develop the organisation.

Feedback Software

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself.

Vision