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Building a Great Product Management Organization

Melissa Perri

Some of these are Fortune 10 software-enabled companies going through digital transformations. I review strategies and roadmaps. At the end of this review, I do a Product Leadership workshop with C-Suite and Product leaders, where I show them what good looks like, and they have a chance to reflect on where they are.

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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

Eric is a senior developer at a medium-sized software company. Eric loves coding and is passionate about new products. How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. Persona Activating Exercises.

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Best Customer Feedback Software for SaaS Businesses

Userpilot

Are you looking for customer feedback software for your SaaS business? What is Customer Feedback Software? Why is Having Customer Feedback Software Important? Customer feedback software is an essential tool in the arsenal of SaaS businesses for keeping track of user sentiment. What is customer feedback software?

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TEI 233: Everyone wants more agility in their product process and this is how to get it – with Colin Palombo

Product Innovation Educators

Every good has a bit of software, content, and physical product. Rather than doing scoping exercises in PowerPoint and Word, companies are going out into the field and doing experiments. Full-scale market research is expensive and useful for understanding overall market dynamics, but not for a specific project.

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A Deep Dive Into Mobile App User Journeys: Lessons from Real Apps + Expert Tips

Userpilot

A user flow is just one chapter in a user journey, like a linear path, such as tap Sign Up enter email confirm code. Tie design, engineering, and marketing research to real user behavior. Screenshots must preview real value, the description must hit the problem you solve, and early reviews should reinforce trust.

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In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. So, while developers were fixing bugs, we started to challenge our critical product pillars by reviewing our answers to the main product questions: Who is our customer? Working on Customer Personas.

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How to Conduct Qualitative Data Analysis? (+The Best Tool to Use)

Userpilot

Benefits of qualitative data analysis Here are the key advantages of qualitative data analysis that underscore its importance in customer and market research : Deep insights : Qualitative analysis helps understand complex patterns by looking at reasons and perspectives behind the data. Personal biases can skew the results.