UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Understanding the diverse needs of your potential users. Think of them as detailed archetypes that encapsulate the needs, goals, and behaviors of potential users.

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Userpilot

OCTOBER 16, 2022

In this article, we’re going to break down the concepts behind this exciting new concept and specifically focus on how you can implement key lessons in your own SaaS. But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. Continue to test the strength of your product-market fit.

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Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Want to see how? Book the demo!

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Userpilot

NOVEMBER 20, 2023

Product teams use the model to evaluate ideas, prioritize features , select tools , assess risks, or allocate resources, to name just a few. However, the scoring and weighting are still subject to bias, and the process doesn’t always reflect customer needs. In contrast to unweighted scoring, not all criteria are equally important.

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Userpilot

JANUARY 26, 2023

We also look at a few excellent examples of inclusive product design in SaaS. TL;DR Inclusive product design involves building products that are easy to adapt and allow users with different needs to complete their tasks. This can be a valuable differentiator that attracts more customers. Are you ready to dive in?

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UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. A gamified language learning application, Xeropan helps people learn English with fun exercises such as interactive videos, chatbot conversations and weekly lessons. Initial user research.

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Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. We then jammed those models into our platform so that customers could access the outputs in many ways.” You also have a mobile app that sends similar messages via push notifications.

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Userpilot

JUNE 7, 2022

UX researchers have developed many user experience testing methods over the years, and more techniques are still being researched. Usability testing is a UX research method used to identify design problems and areas of improvement. Usability testing is a subset of user research. What is usability testing?

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Userpilot

NOVEMBER 14, 2022

What tools do you have at your disposal? Product planning focuses on the customer and business outcomes that the product should achieve. Product planning focuses on product development while the go-to-market (GTM) planning concentrates on facilitating marketing and sales. What’s product planning? Are you ready?

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Lenny Rachitsky

FEBRUARY 20, 2024

It’s become clear to me that everyone should be playing with GPTs (custom versions of ChatGTP) right now. It’s easy to think AI tools are a fad, too complicated, or unlikely to have real impact on your job. GPTs are custom versions of ChatGPT that can be tailored for very specific tasks. But you’re wrong.

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Product Talk

SEPTEMBER 7, 2022

Through a combination of leadership buy-in, reading, and coaching, they committed to mapping opportunities and testing assumptions before jumping to solutions and found new ways to truly put their users first. The product trio collaborating on the opportunity solution tree using Mural.

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The Product Coalition

MARCH 10, 2021

Project Aristotle ’s researchers proved that you could not design a perfect team, even considering the team's size, diversity of skills, experience, and personality traits. In short, the Project Aristotle “researchers found that what really mattered was less about who is on the team and more about how the team worked together.”

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Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

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Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

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The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. As you climb the ladder, primarily the focus changes from solution and execution to strategy.

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ProductPlan

JANUARY 27, 2022

They’re also investing in activities that help them better understand their market and customers. Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets. Investing in tools for the product team commanded the most significant share of product team budgets in our 2021 survey.

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The Product Coalition

AUGUST 16, 2022

There is also a lot you must learn if your product is going to continue to succeed in the market. A competitive analysis can be as simple as quickly mapping the landscape and reviewing the marketing material of close competitors. to assess your competition through Customer Value Proposition Canvas with Jobs-to-be-Done ?—?to

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Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

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Product Talk

DECEMBER 6, 2023

Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

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ProductPlan

JANUARY 21, 2022

They’re also investing in activities that help them better understand their market and customers. Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets. Investing in tools for the product team commanded the most significant share of product team budgets in our 2021 survey.

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Bain Public

NOVEMBER 16, 2021

a pre-meeting) stakeholders to ensure the prioritized solutions will work for the user as well as the business, it is highly unlikely that your desired product outcome will be achieved. Simply put, collaborative product discovery work is a useful communication tool that you cannot afford to do alone in isolation from others.

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BrainMates

MAY 3, 2020

Just last year, around 60% of all M&A deals were about new products, services, technologies, markets and capabilities. Product Management encompasses a number of disciplines critical to the success of most, if not all, revenue focused market-based deals. The customer is the final arbiter of an acquisition’s success.

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Surya Suravarapu

FEBRUARY 27, 2020

Customer-centricity is everywhere in the business vocabulary, perhaps one of the most used buzzwords mentioned in elevator pitches and executive decks. Are we really customer-centric? Our success as Product people lies to a great extent on how well we understand the not-so-obvious patterns in the customer intent and behavior.

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Pragmatic Marketing

MAY 23, 2017

In this world where smart + connected is becoming the new ordinary, our job is to understand how people (customers, buyers and users) will experience new technologies and how these technologies will shift the experiences of their daily life. We often apply our research skills in untraditional areas (e.g.,

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The Product Coalition

APRIL 1, 2020

Taking the First Leap Most teams use industry knowledge, entrepreneurial instincts and a dash of research to spot and verify a market opportunity. And if a team is familiar with today’s best-practice frameworks, they’ll begin to ask questions such as: What is the customer ultimately looking to achieve? But it’s fine, they say.

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The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold.

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Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments.

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The Product Coalition

FEBRUARY 18, 2019

What if your candidate’s favorite app were Khan Academy for their kids? This question biases you towards hiring someone who looks and thinks like you and maybe is even a similar user persona. Your customers, your CEO, the sales person and your team will all have ideas for features. What was the customers’ pain point?

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The Product Guy

MAY 3, 2018

Moving from product concepts to execution requires the steady guidance of a product manager to listen and understand the needs and wants of the organization, the teams involved, and the users for whom the product is being built. Imagine building software that supports sales teams manage their client relationships. Establishing value.

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Sachin Rekhi

AUGUST 1, 2016

When you start your career in product management you tend to be largely focused on the science: how to effectively do customer research, run an A/B test, manage a sprint, write a spec, and so on. Today I wanted to dive into one such critical aspect of the art behind product management, which is developing user empathy.

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PMLesson's Ace the PM Interview

APRIL 19, 2020

Otherwise, highlight how you have helped those who are adjacent to PMs: product designers, tech sales, business operations, or product marketing. If you have advised any of these people with tasks like product growth, pricing strategy, or market sizing, be sure to note that on your resume!

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PMLesson's Ace the PM Interview

APRIL 19, 2020

Otherwise, highlight how you have helped those who are adjacent to PMs: product designers, tech sales, business operations, or product marketing. If you have advised any of these people with tasks like product growth, pricing strategy, or market sizing, be sure to note that on your resume!

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PMLesson's Ace the PM Interview

MAY 4, 2020

Next in the pre-release stage, you are helping to prepare marketing materials and user-facing documentation so your product is successful upon release. This may include building demo videos or working with marketing to get press about the upcoming launch. As for internal messaging, we use the wildly popular Slack app.

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PMLesson's Ace the PM Interview

MAY 5, 2020

Product management is an increasingly popular field in the technology industry. Product management is usually at the intersection of business, design, and engineering, but can also interact with many other stakeholders as well (QA, user research, DevOps, data science, customer success, technical support… the list goes on).

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Brian Balfour

SEPTEMBER 26, 2017

At one company, it may be another name for marketing. At another company, it may be a hybrid of marketing and product, while at another company it may mean expansion into new markets. The key here is to do the research beforehand, and then ask the right questions early in the screening process, prior to the main interview.

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Gainsight

SEPTEMBER 20, 2019

We recently had the opportunity to join Gainsight for a webinar about Finding Friction in Your User Journey and How to Fix It. One of the key aspects of fixing user friction is understanding how to prioritize that work along with things like new feature development. How will we take the output to market?

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The Product Coalition

JUNE 4, 2016

Step 2: Play around in the real database and find solutions by yourself [link] : 3W school is a very good place to find quick guidance. It’s well organized and easy to search, and pretty concise and to the point. However, there are many exercises on Codecademy, and solving problems in exercises is the best way to practice.

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