article thumbnail

How we stay close to customers to create better user personas at Mixpanel

Mixpanel

I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams. I wanted to get the cross-functional team together to dive deep into our enterprise user personas so we could identify opportunities to help make Mixpanel easier to adopt at larger organizations.

article thumbnail

How to Create a Successful Customer Engagement Strategy For Your SaaS Company

Userpilot

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Gathering Feedback From Unengaged Customers, Featuring Brian Tan

ProductPlan

Customer feedback is the lifeblood of customer-centricity. It’s impossible to create and improve products without understanding customers’ experience, especially when customers have unengaged and do not provide feedback. While some customers may be quite vocal, sometimes customers aren’t engaged.

article thumbnail

Customer Activation Funnel: How to Get New Users to Experience Value

Userpilot

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

article thumbnail

Behavioral Marketing Automation Guide For Product Marketers

Userpilot

Behavioral targeting and automation is a rapidly evolving space that brings several key benefits: to name a few, you can boost customer engagement, drive loyalty , and increase retention. Start with showing personalized messages based on data you’ve gathered via survey. Key benefits include: Improves customer engagement.

article thumbnail

Complete Guide on What is Product Service Management

Userpilot

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. However, the focus of product service management is on delivering a delightful service and fostering relationships with customers. Are you ready for the deep dive? Want to see how?

article thumbnail

Product in Practice: Tackling Big Hairy Product Challenges with Continuous Discovery

Product Talk

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. We then jammed those models into our platform so that customers could access the outputs in many ways.” You also have a mobile app that sends similar messages via push notifications.