Remove Exercises Remove Messaging Remove Positioning Remove User Friction
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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

As a Product Lead, I continuously emphasize to our broader team the importance of defining personas so that we’re clear about who we’re targeting when shaping our product or positioning. I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams.

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How to Create a Successful Customer Engagement Strategy For Your SaaS Company

Userpilot

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

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How to get started with a competitive positioning strategy

Nulab

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. What does your typical customer look like?

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Complete Guide on What is Product Service Management

Userpilot

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. However, the focus of product service management is on delivering a delightful service and fostering relationships with customers. Are you ready for the deep dive? Want to see how?

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Behavioral Marketing Automation Guide For Product Marketers

Userpilot

Behavioral targeting and automation is a rapidly evolving space that brings several key benefits: to name a few, you can boost customer engagement, drive loyalty , and increase retention. Start with showing personalized messages based on data you’ve gathered via survey. Key benefits include: Improves customer engagement.

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Customer Activation Funnel: How to Get New Users to Experience Value

Userpilot

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

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What You are Doing Wrong with your Team Working Agreement

The Product Coalition

Photo by Josh Calabrese on Unsplash A team working agreement is essentially a documented set of ground rules that a team creates to hold each other accountable to positive behaviors. c) Think like your user : An empathy exercise can help the whole team clarify their customers’ and userspain points.