How we stay close to customers to create better user personas at Mixpanel
Mixpanel
FEBRUARY 16, 2024
As a Product Lead, I continuously emphasize to our broader team the importance of defining personas so that we’re clear about who we’re targeting when shaping our product or positioning. I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams.
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