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How to get started with a competitive positioning strategy

Nulab

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

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Put your "MVP" on the box, before building what goes inside

Haines-Group

Without knowing the Positioning you want your product to take, its Value-proposition to customers, and how you will Message these things, you don’t have a path to market success. The exercise is to identify and express the most critical stuff. Defining “MVP” Start with Positioning. Proceed to Messaging.

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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. This is crucial because it determines how we might position and market that feature, how we enable our sales team, and so on.

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Product Positioning Strategy In Economic Volatility: Lessons From The Obviously Awesome April Dunford

Gainsight

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. April described it as a “Mad Libs” fill in the blank exercise. . What Product Positioning Is and Is Not. Positioning is not a tagline. .

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Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) As you’ll be able to see after going through this exercise, simply letting people leave any feedback they want on the app store isn’t useful or productive. Message centers. Love Dialog.

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474: Emotionally fit leadership for product managers – with Dr. Emily Anhalt

Product Innovation Educators

With physical fitness, we know you should eat healthy, sleep enough, and exercise, but we don’t have a lot of clarity around what exactly you should do to build a proactive mental health practice. The more work you can do proactively, the better a position you’ll be in when life throws you a curveball. [7:54]

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Behavioural Design Case Study: Headspace

The Product Coalition

Rare are the Apps that genuinely attempt to do good to users and thus positively impact society at large. They also have dedicated focus for improving sleep quality and iPad version of their App also includes guided physical training exercises. Milestones in the early stages are intentionally closer and grow farther very soon.