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Product in Practice: Mapping Business and Product Outcomes to Stand Out in the Job Search

Product Talk

I made sure to think about both the end customer experience and the tax expert experience,” says Teeba. One thing I really appreciated is the emphasis on thinking about engagement and satisfaction together as there is no point in increasing engagement without increasing or at least maintaining satisfaction at a certain level.”

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The Best Way To Understand User Needs and Pain Points Without a Big Research Budget

The Product Coalition

Understanding user needs and pain points is essential for building successful products and services, but that doesn’t mean we need to get stuck going down a multi-month research hole in order to be “ready” to collaborate, innovate, or prototype. These forums offer rich insights around needs and pain points.

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398: Why customer experience is part of a product manager’s responsibilities – with Natashya Narkiewicz

Product Innovation Educators

How product managers can understand their customers better than anyone else. If you have listened to me before, there is a good chance you’ve heard me say we need to fall in love with the customer’s problem, not our solution. Getting enamored with our solution can distract us from the customer experience.

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Representing Customer Segments on Your Opportunity Solution Tree (Teresa’s Take)

Product Talk

Recently, Hope Gurion walked through three scenarios where she argued teams might benefit from including customer segments on their opportunity solution trees. Scenario 1: Uncovering Potential Customers. Finally, the key insight that this team learned was that customer satisfaction across all three roles does not drive retention.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

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Deliver Outcomes, Not Features

The Product Guy

The big vision was clearly overwhelming – we wanted to change how customers interact on the site; we wanted to build the brand new structure to support a new type of customers, to build the internal admin functions to facilitate internal efficiency; and we wanted to holistically rethink everything to link all the above components.

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Product Discovery Basics: Everything You Need to Know

Product Talk

Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout that process. If we are lucky, we might do some customer research at the beginning of the project.