Johanna Rothman

JANUARY 21, 2021

Consider the Continuum of Feedback Loops and Decisions. Product owners might want to change the roadmap as often as every 1-10 days, but I don't see that often. I more often see POs want to change the roadmap between three and six weeks. And, for what drives the company, to define the strategy? In a pandemic?

Product Research 134

Product Research Feedback Loop Agile Roadmap 134

Johanna Rothman

JULY 22, 2021

That leads to large and unchangeable roadmaps and a lot of emphasis on predictability. Strategy Occurs At Several Levels. I see strategy necessary at these management levels: Organizational strategy, to define the value the organization offers to the employees, customers, and other stakeholders.

Differentiation 134

Differentiation Product Research Roadmap Strategy 134

Productside

APRIL 16, 2025

Product managers push for roadmaps. Clear feedback loops. Why Product and Engineering Collaboration Still Fails Too often, the relationship between product and engineering feels more like a standoff than a partnership. Engineers push back with technical constraints. Guy doesnt sugarcoat this dynamic. But thats not true.

Engineering 177

Engineering Product Research Feedback Software Feedback Loop 177

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

Vision 148

Vision Product Research User Testing Roadmap 148

Alchemer Mobile

AUGUST 27, 2020

For many mobile product managers, their biggest goal is to create a realistic product roadmap and hit key milestones on time. Success is understanding how the product fares in the market, and being able to adjust properly, pivot, and quickly make decisions based off of customer feedback.

User Testing 246

User Testing Product Research Feedback Software Research Software 246

Alchemer Mobile

DECEMBER 17, 2021

While closing the loop certainly benefits companies by helping inform product roadmaps, drive marketing initiatives, and increase customer loyalty, it also benefits customers directly to know their voice is being heard (and acted upon!). Customers want to know you’re not just hearing their feedback—you’re acting on it, too.

Feedback Software 240

Feedback Software User Testing Customer Feedback Product Research 240

Mind the Product

OCTOBER 23, 2018

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. One of many, many roadmaps. One of many, many roadmaps. Yet most roadmaps have a big problem in common. The Wrong Conversation.

Roadmap 195

Roadmap Development Feedback Software User Testing 195

The Product Guy

JUNE 20, 2019

This is achieved through aligning vision and strategy and communicating that alignment relentlessly. With growth, you never want people to feel like their suggestions or ideas have been forgotten about, lost in the backlog abyss, as you are not providing feedback or new/updated products as quickly as you could before.

Product Research 379

Product Research Feedback Software User Testing Technical Review 379

Gainsight

OCTOBER 25, 2021

Product feedback loops are the ultimate tool for scanning a user’s experience, pinpointing product shortfalls, and boosting your product. Wondering how to anchor these feedback loops into your product? Why build customer feedback loops? So, why even bother building customer feedback loops into your product?

Product Research 98

Product Research Feedback Loop Customer Feedback User Testing 98

Alchemer Mobile

NOVEMBER 21, 2022

Gathering and implementing mobile customer feedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems. In this post we are talking about all things mobile customer feedback: . How to gather mobile app feedback .

Customer Feedback 244

Customer Feedback User Testing Feedback Software Product Research 244

Roadmunk

AUGUST 24, 2017

Tight and continuous feedback loops with real customers is common in great products. Yeah, we all know feedback will forever be critical to product orgs, but how feedback is ‘looped’ to product teams is just as integral. So how do you transfer feedback to your product team in a “tight and continuous” manner?

Product Research 87

Product Research Feedback Loop User Testing Customer Feedback 87

Userpilot

MAY 17, 2022

Closing the customer feedback loop is an important practice for SaaS companies as it’s often the thin line between churn and customer retention. Do you collect feedback and user sentiment regularly and act on insights? Customer feedback is the opinion that customers have after using your product or service.

Product Research 98

Product Research Feedback Loop Feedback Software User Testing 98

Johanna Rothman

MAY 11, 2022

However, the more often we deliver in short feedback loops, the more often we can make strategic decisions. Finishing a story creates a new decision point, for both the product and the corporate strategy. Short Feedback Loops Can Create More Decision Points. Use cycle time to see how long your feedback loops are.).

Product Research 126

Product Research Feedback Loop Strategy User Testing 126

Melissa Perri

JULY 23, 2024

I look at four dimensions for robust Product Organizations: Product Organizational Design Product Strategy Product Operations Product Culture Inside each of these are a few capabilities that are then broken down further into sub-capabilities that help me pinpoint where the issues are. I review strategies and roadmaps.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

The Product Coalition

NOVEMBER 14, 2023

roadmaps?” Executing a product roadmap requires more. Just as a well-drafted blueprint, an experienced contractor, and a solid foundation provide the ingredients required to build a house, a consistent, well-thought-through product lifecycle enables product strategy through execution. Queue the time travel music….

Feedback Software 147

Feedback Software Roadmap Product Research User Testing 147

Johanna Rothman

JUNE 6, 2022

Several of my clients have various roadmap problems. They want a single product roadmap to serve all these purposes: Focus the team's work for this specific product for the short term. Yet, many of my clients want this ideal integrated roadmap. First, let's discuss integrated roadmaps and why we want them.

Roadmap 135

Roadmap Data Visualization Customer Experience Product Research 135

Userpilot

APRIL 30, 2025

Use referral programs to spread the word about your app The best growth strategy is a happy user who invites their friends. Increase app users with a referral marketing strategy. Lets look at three strategies that actually keep users engaged: 1. Duolingo’s gamification strategy. Canvas app store optimization.

Feedback Software 66

Feedback Software Analytic Tools Data Visualization User Testing 66

Alchemer Mobile

FEBRUARY 2, 2021

If you’re ready to submit your app to the app stores next week, condense the most important elements of pre-launch into a one-week period and move the other items to your post-launch roadmap. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Alchemer Mobile

DECEMBER 8, 2022

However, we don’t necessarily recommend this strategy because ultimately, you want to use the Love Dialog at strategic points to gain insight into the customer experience rather than just superficially boost your metrics. When someone gives feedback (whether negative or positive), it’s critical to follow up. Bonus reading.

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

Alchemer Mobile

JUNE 16, 2022

A tool that analyzes customer feedback data – both qualitative and quantitative – takes the guesswork out of the equation. It allows you to accurately hear the voice of the customer so that you can react to feedback at scale. Use real-time data and feedback to prioritize your product roadmaps.

Feedback Software 130

Feedback Software User Testing Customer Feedback Product Research 130

UX Planet

MARCH 15, 2025

Rethinking Pinterests Personalization/UX Strategy [link] In todays digital landscape, personalization isnt just a featureits the foundation of user experience. However, to fully capitalize on this potential, Pinterest must continuously evolve its personalization strategies, addressing existing gaps and embracing cutting-edge technologies.

Product Research 95

Product Research Data Visualization Feedback Software Analytic Tools 95

Johanna Rothman

MAY 8, 2019

Could a team reduce the feedback loop durations? In Phase Gate or Other Serial Approaches… When projects use a phase gate approach or an otherwise serial approach to the project, the requirements people spent a bunch of time writing down “all” the requirements, the feedback loops were very long.

Product Research 14

Product Research Feedback Loop User Testing Customer Feedback 14

Intercom, Inc.

JUNE 20, 2018

We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. Trial and error: adding sales input to the product roadmap. Where does sales fit in at a company driven by product strategy?

Feedback Software 199

Feedback Software Product Research User Testing Feedback Loop 199

Johanna Rothman

FEBRUARY 6, 2023

Strategy and Product Feedback Loops About 20 years ago, I taught a project management workshop to IT people. That's why the duration of the internal feedback loops is so important. I used the image above in Multiple Short Feedback Loops Support Innovation. Or, experiment with the corporate strategy?

Product Research 145

Product Research Feedback Loop Workshop User Testing 145

Intercom, Inc.

MAY 13, 2021

We recently sat down with Linda to chat about how customer success matures as you move upmarket and which strategies can help you to better serve your customers going forward. Your customer success managers need to be in tune with each customer’s business and challenges and work together to create a roadmap to meet their goals.

User Testing 177

User Testing Customer Feedback Customer Experience Strategy 177

Alchemer Mobile

MARCH 9, 2022

In this post, we cover four retention-boosting strategies that will help improve the health of your app. Use contextually relevant messaging and proactive customer engagement strategies. Let customers know you care by closing the feedback loop. Boosting retention doesn’t mean you have to completely reinvent the wheel.

Customer Feedback 264

Customer Feedback Customer Experience User Testing Data Visualization 264

Alchemer Mobile

JULY 13, 2021

Retention analysis to validate your product roadmap, gauge how long it takes customers to find value, and set benchmarks for long-term retention goals. Gather and act on customer feedback. Customer feedback is the foundation for all product-led growth strategies.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Alchemer Mobile

AUGUST 26, 2021

This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback. In-app feedback is also immediate, so you get insight into what’s happening in real-time. Why you should be collecting in-app feedback. Analyze your data.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Johanna Rothman

JUNE 22, 2022

We use product roadmaps to see where we want to go and the options we might take to get there. Yet, so many of our roadmaps offer only a single and certain destination. Worse, we create products that don't fulfill our strategy, why the organization exists. Let's use different roadmaps to show people where we are.

Roadmap 138

Roadmap Product Research Customer Experience User Testing 138

Split

JUNE 14, 2024

It’s never been more important to prioritize customer feedback when iterating on new features. Customer feedback can fine tune your product roadmap. Receiving this feedback and acting upon it quickly can be the difference between an exiting new product or feature, or a project that is stuck in the mud.

Product Research 52

Product Research Feedback Loop User Testing Customer Feedback 52

Alchemer Mobile

DECEMBER 21, 2022

These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same? The more consumers you hear from, the more holistic your feedback will be.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

SEPTEMBER 10, 2024

Roadmap : Build a product roadmap that guides the team and aligns with company objectives and customer needs. According to a Foundry 2023 report, 93% of all companies have already adopted or plan to adopt a digital-first business strategy. Want to take product management to the next level?

Data Visualization 111

Data Visualization Analytic Tools Feedback Software Product Research 111

UserVoice

APRIL 4, 2017

To keep it simple, we’ve organized our list along a set of broad objectives that product managers must inevitably negotiate: Analysis, User Research, Roadmapping, Project Management, Design & Development, Behavioral Analytics, and Strategy. Product Roadmap Visualization Tools for Product Managers. Want to learn more?

Research Software 286

Research Software Analytic Tools Feedback Software Data Visualization 286

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. What is a product strategy? How do you create a roadmap? Discovery and Experimentation as Part of Product Strategy 5.Where Where to start – Product Discovery vs Product Strategy How Userpilot Helps.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

The Product Coalition

MARCH 1, 2022

Let’s rewind a moment to set the stage for an effective customer feedback strategy, before looking at some specific, practical tactics for actioning customer insights into your long-term product roadmap. Here are 3 reasons to give this strategy a shot, starting today. No ifs, no buts.

Feedback Software 158

Feedback Software Customer Feedback User Testing Data Visualization 158

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? In this article, we’ll be discussing the customer-led growth strategy, why it is so effective, and how you can implement it in SaaS companies.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

Intercom, Inc.

FEBRUARY 13, 2018

A strong sales and product feedback loop avoids both scenarios. As your sales team scales and plays a larger role in representing the voice of your customers, an open line of communication aligns your product strategy with your addressable market. You’ve also categorized customer feedback and prioritized it based on real data.

Product Research 192

Product Research Feedback Software User Testing Customer Feedback 192