Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Coalition

JUNE 17, 2020

We all learned that Product Management is not just about managing products really. We manage everything from product launch, forecasting, planning to product marketing and sales and when things change drastically Product Managers are expected to be agile and stay on top of technology tools to save the day.

Customer Communications 78

Customer Communications Feedback Software Reporting Tools Technical Review 78

ProductPlan

OCTOBER 6, 2022

Now, after a decade of managing products and advising, I find it exciting. Throughout my experience, I’ve used many frameworks and tools to support the research and discovery process. So if you are looking to launch a new product or feature, you are prepared with some tips to reduce that blank page anxiety.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

ProductPlan

SEPTEMBER 13, 2022

Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders. Killer features for niche markets.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

OCTOBER 25, 2022

Product strategy defines who we are building for, what to build, and how to build it. In general, strategic product management focuses on the key decisions that need to be made to ensure long-term product success. Strategic Product Management Activities and Tips. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. It’s a new style of distribution for Mac apps.

User Testing 144

User Testing Customer Feedback Customer Experience Data Visualization 144

Userpilot

MAY 13, 2021

How to implement a successful product intelligence solution. Product intelligence is integrated software that allows teams to use customer data to continuously make smart changes to products. A product either needs to entertain, inspire, or inform customers. What is product intelligence? Conclusion.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JANUARY 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. What is Product Activation? How do I calculate Product Activation Rate?

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Gainsight

APRIL 21, 2022

Top KPIs Every Product Manager Should Track. 5 Tips for Building a Best-in-Class Product-Led Growth Strategy. Creating Governance Around Your In-Product User Guide Experiences, Part I: How To Rally Your People for a Stellar In-Product User Guide Experience. Tips and Tricks for Building a Product-led Flywheel.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. Customer support means asking for feedback : If you build a new product, you probably want to conduct different market tests and ask potential customers about your product.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Source: Spmsummit.org/india.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

The Product Coalition

MAY 5, 2020

Product Discovery is the process of figuring out what needs to be built. Will our solution work? Product Discovery is the process of working on your idea, asking questions of customers, until you get three big YES’S. You can gain qualitative, or ‘soft’ data, through surveys, interviews, focus groups, and reading user feedback.

Product Research 78

Product Research User Testing Onboarding KPIs Research Software 78

ProductPlan

JANUARY 21, 2021

The goal for my talk at Startup Weekend was simple: To lay out a few practical tips for entrepreneurs to quickly validate their ideas. I also wanted to help them understand that even first-time entrepreneurs can launch successful products by taking a few easy (and often free) steps. Download the Anatomy of a Product Launch ?.

User Testing 126

User Testing Startups Product Research Testing 126

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. Conclusion.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. And Google Wave is a universal communication platform that appeared in 2010 and was closed in 2012, as nobody could understand what it was or how to use it. It’s obvious that these tools were developed with little or no customer participation.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Data Visualization 105

ProductPlan

JANUARY 21, 2021

The goal for my talk at Startup Weekend was simple: To lay out a few practical tips for entrepreneurs to quickly validate their ideas. I also wanted to help them understand that even first-time entrepreneurs can launch successful products by taking a few easy (and often free) steps. Download the Anatomy of a Product Launch ?.

User Testing 105

User Testing Startups Product Research Testing 105

Userpilot

JULY 15, 2019

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer.

Analytic Tools 96

Analytic Tools Feedback Software Research Software Marketing 96

ProductPlan

JANUARY 21, 2021

The goal for my talk at Startup Weekend was simple: To lay out a few practical tips for entrepreneurs to quickly validate their ideas. I also wanted to help them understand that even first-time entrepreneurs can launch successful products by taking a few easy (and often free) steps. Download the Anatomy of a Product Launch ?.

User Testing 52

User Testing Startups Product Research Testing 52

The Product HQ

FEBRUARY 1, 2023

What Does A Group Product Manager Do? Within this leadership role, group product managers oversee the development of a group of products from the beginning, to its testing stages and eventual product launch onto the market. This enables them to identify and mitigate any risks that arise.

Product Management 52

Product Management Product Manager Certifications User Testing 52

ProductPlan

MAY 4, 2020

So, lean in towards friendliness when using your communication tool of choice. Another tool I use is Loom. If a teammate requests feedback from me, I record myself and my screen to save time typing long, convoluted paragraphs. If you just asked yourself, “Maybe this blog is the by-product of the Pomodoro technique?”

Software Review 77

Software Review Technical Review Books Messaging 77

The Product HQ

APRIL 20, 2024

This position carries tremendous responsibility because the product’s entire lifecycle rests on the product manager’s shoulders, from ideation to launch. An instructor may help keep you on track with continuous feedback. An adept product manager must be confident when overseeing these tasks.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Usersnap

JULY 28, 2022

Using the power of skip logic, anyone can take surveys to the next level with powerful integrations, skip logic and conditional branching, and a simple interface that puts powerful tools in your hands and maximizes positive survey results for SaaS companies. . New product launches and product tweaks.

Product Research 59

Product Research Feedback Software Analytic Tools User Testing 59

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Usersnap

JULY 27, 2022

Using the power of skip logic, anyone can take surveys to the next level with powerful integrations, skip logic and conditional branching, and a simple interface that puts powerful tools in your hands and maximizes positive survey results for SaaS companies. New product launches and product tweaks.

Product Research 40

Product Research Feedback Software Analytic Tools User Testing 40

Userpilot

DECEMBER 14, 2021

As a product manager , you might often break your head, thinking of the most creative way to launch your product and attract your target audience. But what if I told you that you no longer need to hunt for the solution? The platform is none other than Product Hunt. A quick check on Product Hunt.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

PMLesson's Ace the PM Interview

MAY 19, 2020

The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. It was designed to help build future business leaders in the Marketing organization at Google.

Product Marketing 52

Product Marketing Marketing Weak Development Team Analytic Tools 52

ProductPlan

JULY 5, 2022

Many of the customers we work with talk about their frustration with how they bring new products and features to the market. For some, launching a new product feels like an afterthought without a defined process. For others, a product launch is tossed over the fence to marketing, and what happens after that is a mystery.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

ProductPlan

MARCH 5, 2021

Here’s the challenge: An optimistic product manager is more vulnerable to imagining their products’ best possible outcome. It’s important to be enthusiastic about an upcoming product launch and share that enthusiasm with your team and stakeholders. A successful app like Slack is still in its growth phase.

Weak Development Team 80

Weak Development Team Data Visualization Product Management Product Manager 80

ProductPlan

DECEMBER 27, 2018

In this post, I’ll discuss some of the vulnerabilities associated with reactive-only approaches to marketing. Falsely believing in product-market fit. Shortcomings like these can seriously expose your product, and in some cases, your entire business. If the market is healthy, more and more players appear over time.

Marketing 50

Marketing Feedback Software User Testing Customer Experience 50

ProductPlan

MARCH 5, 2021

Here’s the challenge: An optimistic product manager is more vulnerable to imagining their products’ best possible outcome. It’s important to be enthusiastic about an upcoming product launch and share that enthusiasm with your team and stakeholders. A successful app like Slack is still in its growth phase.

Weak Development Team 52

Weak Development Team Data Visualization Product Management Product Manager 52

Userpilot

SEPTEMBER 26, 2019

If there’s one thing SaaS companies need to be good at, it’s launching new features or products. But a lot of SaaS companies get the building and shipping part right, then struggle when it comes to actually driving adoption. Then I’m going to explain the different ways in which you can launch those releases.

Research Software 64

Research Software Feedback Software Embedded Analytics Webinar 64

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Our platform is a unified system.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

AUGUST 25, 2020

Typically on this podcast we’ve focussed on how the product org is structured in a contained way but just as “no person is an island” – no discipline can operate in a vacuum once the company starts to scale. Product people need to think end to end. What is product marketing? Hello, Paul. Des: Right.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238