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As a reminder, here’s what the job of a product manager entails: “product managers are the glue that binds the many functions that touch a product – engineering, design, customer success, sales, marketing, operations, finance, legal, and more.
According to the report, “abstract roles — typically in management, technology or finance — tend to require more formal education and skills such as creativity, persuasion, intuition and problem solving.”. The report predicts what automation does not replace, it will complement — as will be the case with many technology workers.
If you’re wondering how Crofts got into product management, you may be surprised to learn that he initially wanted to pursue investment banking or management consulting — a logical choice with his academic background in economics and finance. However, his career took a different turn when he started at Intuit’s corporate and strategy side.
Also, marketers negotiate with multiple stakeholders from sales to operations, to supply chain and finance. “Marketers have a deep and nuanced understanding of their market and are able to identify opportunities — see the white space — and think about how to differentiate and position their products. It is a huge collaborative process.
Once this is completed, get in front of key executives from all areas of the company – from customer experience to accounting and finance. They unveil current thinking that may not be present in existing customers.
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