Product Management and Strategic Marketing

AUGUST 31, 2020

Among the many skills to choose from is product management. Being a product management professional, I have posted that on my profile and have been widely endorsed. posted product management as one of their skills. That got me thinking, does one grasp what product management really is?

Product Management 52

Product Management Product Manager Finance Product Research 52

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

ProductPlan

NOVEMBER 27, 2018

You hear a lot about the need for soft skills in product management, but product managers also need hard skills. In fact, any discussion about product management soft skills should presuppose you’ve already mastered the specific abilities required for the job: the hard skills. But what are they?

Technical Advisors 96

Technical Advisors Product Management Product Manager Research Software 96

Userpilot

JULY 27, 2023

Chief Operating Officer: Responsible for overseeing day-to-day operations, providing strategic advice, and managing the company’s operations. Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams. Oversee product design.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. But are Those Your Users’ Priorities?

User Testing 143

User Testing Product Marketing Marketing Product Research 143

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Customer research and generating useful information for creating a competitive advantage.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

Data Visualization 50

Data Visualization Product Research Research Software User Testing 50

PMLesson's Ace the PM Interview

MARCH 1, 2020

An inside look at product management at IBM and the interview process. Kevin Wei is an Offering Manager at IBM managing Watson Knowledge Catalog and DataStage. In this Path to PM blog post, Kevin shares his journey breaking into a product role as a new grad hire at IBM. What is an IBM offering manager?

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Pragmatic Marketing

MAY 23, 2017

When someone calls the product manager CEO of the product, what does that mean? The product manager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. Product-Only Focus.

Product Research 70

Product Research Product Management Product Manager Research Software 70

The Product Coalition

MARCH 19, 2021

What solution does this product offer? During your target market research, you identified some of the common problems your audience has and how your product might address relevant issues. Here, you’ll want to make sure your product is providing a direct solution to the consumer’s problem.

Development 132

Development Product Research Research Software Technical Review 132

Product Innovation Educators

DECEMBER 12, 2022

How product managers can align stakeholders on product projects. Today we are talking about the need for product leaders to manage stakeholders and the associated challenges this creates. Aligning the perspectives of stakeholders on a product project is desirable as well as difficult.

Product Research 83

Product Research Workshop User Testing Management 83

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. In this article, we will explore the two broad categories of the Product Manager role.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

ProductPlan

OCTOBER 4, 2022

By understanding their product strategy, hopefully, some inspiration for how your product offering can outcompete them. Competitive intelligence for product management. Tactical intelligence focused on near-term market share capture and revenue generation. There are two broad types of competitive intelligence.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Mixpanel

JUNE 10, 2020

This understanding of why we do what we do is core to our product strategy, and informs every decision we make. No matter the industry, product experimentation should always be done with your customers top of mind. After all, when credibility and trust is your brand, you’d better be solid as a rock. About Tracy Mahnken.

User Testing 75

User Testing Product Research Weak Development Team Customer Feedback 75

Product Management and Strategic Marketing

MARCH 27, 2013

Among the many skills to choose from is product management. Being a product management professional, I have posted that on my profile and have been widely endorsed. posted product management as one of their skills. That got me thinking, does one grasp what product management really is?

Product Management 40

Product Management Product Manager Finance Product Research 40

DISQO

DECEMBER 18, 2018

But in this model, a huge and costly study will take weeks (or longer) to produce results, and by that time you’ll be outmaneuvered by a challenger brand that develops products at lightning speed based on insights they gather from Instagram. Is the solution simply to innovate?

User Testing 49

User Testing Data Visualization Research Software Analytic Tools 49

Userpilot

JANUARY 14, 2024

Are you thinking of a career in product management and wondering what the product manager career path looks like? In particular, we look at: What the product manager’s role involves Their main responsibilities Common product management positions Tips on how to advance your PM career Let’s dive in.

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

DISQO

JULY 23, 2019

But in this model, a huge and costly study will take weeks (or longer) to produce results, and by that time you’ll be outmaneuvered by a challenger brand that develops products at lightning speed based on insights they gather from Instagram. How can brands build for the future when your strategy is stuck in the past?

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

JULY 23, 2019

But in this model, a huge and costly study will take weeks (or longer) to produce results, and by that time you’ll be outmaneuvered by a challenger brand that develops products at lightning speed based on insights they gather from Instagram. How can brands build for the future when your strategy is stuck in the past?

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

DECEMBER 18, 2018

But in this model, a huge and costly study will take weeks (or longer) to produce results, and by that time you’ll be outmaneuvered by a challenger brand that develops products at lightning speed based on insights they gather from Instagram. How can brands build for the future when your strategy is stuck in the past?

User Testing 40

User Testing Branding Data Visualization Research Software 40

Product Innovation Educators

APRIL 29, 2024

How product managers can master product innovation management Today we’re talking about product innovation management, one of the seven knowledge areas for product mastery. These are the knowledge areas that make us successful as product masters who know how to create new value for our customers.

User Testing 117

User Testing Product Research Research Software Finance 117

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 132

User Testing Product Research Product Management Product Manager 132

ProductPlan

JANUARY 17, 2023

That’s why I never rely on market research. If you are thinking of going down this path, be sure to consult the finance professionals at your organization to make sure they are on board and that you understand the details of how an incentive like this needs to work.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Usersnap

MARCH 19, 2019

As a product manager or a SaaS company owner, what is your main drive in building new products? Should the Voice of Customer influence product development? Many software and internet companies with great product ideas and rocket high initial growth rates have failed to achieve product/market fit.

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

Product Culture

FEBRUARY 9, 2014

I listened to both of these books recently on Audible (a great way to make use of otherwise wasted time in the car) and they’ve both resonated with and clarified my thinking about effective ways of making product management decisions. You can only do so many things, given limited finances and time.

Product Research 61

Product Research Data Visualization User Testing Research Software 61

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Product Talk

SEPTEMBER 11, 2019

One of my goals at Product Talk is to showcase what good product management looks like. Today, I’m excited to introduce a new series, Product in Practice, where I’ll profile product managers doing great work. To kick off the series, we interviewed Rachel Allen , Director of Product at Omnitracs.

Research Software 185

Research Software User Testing Data Visualization Feedback Software 185

Product Innovation Educators

OCTOBER 3, 2022

Skills to move from product manager to Chief Product Officer. Today we are talking about the role of CPO, Chief Product Officer, and the skills and capabilities that help you move from product roles to a CPO role. Summary of some concepts discussed for product managers. [6:11]

Technical Review 93

Technical Review Research Software Finance User Testing 93

UX Studio: Product Management

JULY 9, 2021

The team consists of experts in product management, strategic thinking, and agile transformation. Our goal is to dedicate the most suitable UX design and research experts to collaborate with our partners’ in-house teams or be the sole UX guide for companies without dedicated UXers.

Research Software 52

Research Software UX User Testing Product Research 52

PMLesson's Ace the PM Interview

APRIL 26, 2022

Three huge economic sectors employ the majority of data scientists or analysts: finance, insurance and professional services. They also work with other developers, product managers, and other cross-functional teams. Exponent Anthony Pellegrino Why Choose a Career in Data Science or Analytics?

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Research Software 52

UX Studio: Product Management

JULY 14, 2021

As a top design thinking company, Fantasy works with companies worldwide to create seamless user experiences, reimagine digital products from the ground up, build complex B2B platforms, innovate existing products, and develop the next generation of intelligent platforms. . Its client portfolio is diverse and impressive.

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

The Product Bistro

JUNE 14, 2016

Finance – the finance team is often responsible to track development costs before launch, and the profitability of the sales ramp. Also, participation by marketing is useful, as often Product Management is part of the marketing team. The Planning.

Technical Advisors 170

Technical Advisors Product Research Finance User Testing 170

BrainMates

MARCH 6, 2018

In March 2018, Rich Mironov visited Australia and presented to the Product Talks Sydney Meetup Group on building and scaling Product teams. This blog is a transcript of part of that meetup, focusing on how to structure Product Management. Rich Mironov presenting on why we need Product Management.

Reporting Tools 85

Reporting Tools Product Research User Testing Research Software 85

The Product HQ

APRIL 20, 2024

Becoming a director of product requires years of experience managing products and working with other product managers. That gives you the experience and expertise to get to the next level, where you start managing other product managers. Then you’ve come to the right place.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

DISQO

AUGUST 10, 2015

In the grand scheme of things, product management is a new field with relatively few dedicated conferences and events. While there’s no doubt a number of industry-specific conferences for product teams, we’ve focused primarily on industry-agnostic ones for this list. Mind the Product. The Market Research Event.

Events 40

Events User Testing Product Research Data Visualization 40

DISQO

AUGUST 10, 2015

In the grand scheme of things, product management is a new field with relatively few dedicated conferences and events. While there’s no doubt a number of industry-specific conferences for product teams, we’ve focused primarily on industry-agnostic ones for this list. Mind the Product. The Market Research Event.

Events 40

Events User Testing Product Research Data Visualization 40

DISQO

AUGUST 10, 2015

In the grand scheme of things, product management is a new field with relatively few dedicated conferences and events. While there’s no doubt a number of industry-specific conferences for product teams, we’ve focused primarily on industry-agnostic ones for this list. Mind the Product. The Market Research Event.

Events 40

Events User Testing Data Visualization Product Management 40