Intercom, Inc.

MAY 9, 2018

It’s easy when R&D, Marketing, Sales and Finance all fit in a single room and two pizzas are sufficient to feed everyone. Market research. One interesting example: believe it or not, up until a couple of years ago Intercom did not have a company strategy. Everyone wears a bunch of hats, and it all just works.

User Testing 182

User Testing Customer Experience Finance Research Software 182

Userpilot

APRIL 24, 2025

Someone who thrives in ambiguity and can translate complex problems into clear, actionable strategies. Your decisions will be backed by data-driven insights, leveraging A/B testing and user research to optimize the engagement loops and retention strategies that keep users inspired and returning again and again.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

The Product Coalition

MARCH 19, 2021

With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. Do we have a detailed branding strategy? Sophie enjoys covering a variety of topics, including tech, finance, business, marketing, wellness, and culture.

Development 138

Development Product Research Research Software Technical Review 138

Userpilot

JULY 25, 2024

Here’s a breakdown of your core responsibilities: Product Strategy Development : Assist in crafting and executing product strategies aligned with company goals and market needs. Read more on product strategy. Learn how to conduct effective market research.

User Testing 93

User Testing Analytic Tools Data Visualization Feedback Software 93

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. As you’re getting ready to launch the MVP, make sure to develop a robust go-to-market strategy to drive customer acquisition and revenue generation.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Product Talk

SEPTEMBER 11, 2019

If my product needed a better value proposition, I worked with customers to invent it and finance to determine how much new value we could capture. In those cases, I do a lot of market research to understand upcoming trends, new technologies, and potential problems in a future market.

Research Software 254

Research Software User Testing Data Visualization Feedback Software 254

ProductPlan

MARCH 5, 2021

In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Thus, attracting great junior talent and developing them is an effective strategy both from an output and budgetary perspective. Drive the strategy, tactics, and delivery timelines for your product area.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

DISQO

DECEMBER 18, 2018

Business leaders are in a race to get to market faster with products tailored to the wants and needs of customers. Traditionally, this involves research teams creating studies to inform strategy, product teams building to fit the need, and then executing a go-to-market strategy. Is the solution simply to innovate?

User Testing 49

User Testing Data Visualization Research Software Analytic Tools 49

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JANUARY 14, 2024

They have more responsibilities and independence in setting strategy and making product decisions. Senior Product Managers are in charge of strategic decisions – they set the long-term product vision and strategy. Industry-specific experience – depending on the industry (like healthcare, finance, retail, etc.),

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. They also manage finances and supervise one or more engineering teams. Conduct market research.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

The Product Coalition

AUGUST 2, 2020

KPI’s are also linked to CX to make way for finances to implement CX projects. If you’re planning to implement a robust CX strategy to bring back lost customers, retain existing customers, or bring new customers, here’s seven customer experience metrics to grow your business. Data plays a vital role in fostering decision making.

Customer Experience 84

Customer Experience User Testing User Friction Product Research 84

The Product Coalition

DECEMBER 14, 2019

After in-depth market research, analysis, and long hours of profiling Clutch, GoodFirms, TopDevelopers, LinkedIn, Crunchbase, and a tone of other high-authority B2B ranking platforms and business directories, I can ensure you that they are the best. Its services have been featured on Yahoo Finance this year.

Analytic Tools 90

Analytic Tools Research Software Software Developers Software Development 90

Intercom, Inc.

OCTOBER 15, 2020

“When you think about marketing research, the fact is they just need to know that it’s handy, or they need to know that it’s fun or that it’s easy, that those words resonate. I think the other part is marketing. We were focusing on their words and it’s not the words it’s their intent.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

ProductPlan

NOVEMBER 27, 2018

You don’t need a degree in business or finance to be a product manager (although it wouldn’t hurt). Fortunately, smart product managers before you have done a lot of this work already and codified it into various product management strategies. So what are the hard skills that product managers need?

Technical Advisors 97

Technical Advisors Product Management Product Manager Research Software 97

ProductPlan

MARCH 5, 2021

In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Thus, attracting great junior talent and developing them is an effective strategy both from an output and budgetary perspective. Drive the strategy, tactics, and delivery timelines for your product area.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Mixpanel

JUNE 10, 2020

This understanding of why we do what we do is core to our product strategy, and informs every decision we make. But in the consumer finance space, sensitivity towards personal financial data makes considerations around product experimentation all the more delicate. , and make smart money moves (e.g. LinkedIn | Twitter.

User Testing 75

User Testing Product Research Weak Development Team Customer Feedback 75

Userpilot

AUGUST 27, 2024

Different from LogRocket, Userpilot allows you to perform different types of experiments for your product strategies (including controlled a/b testing , head-to-head a/b testing, and multivariate testing). 1-on-1 interviews : Hotjar allows you to perform market research by interviewing participants from any part of the world.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

JUNE 17, 2024

Director of Product Launch : Develop and implement overall launch strategy. Let’s take a look at these responsibilities: User and Market Research : A product launch manager executes market research and competitive analysis to identify trends and potential challenges for new product launches.

Product launches 52

Product launches User Testing Analytic Tools Feedback Software 52

The Product Coalition

OCTOBER 6, 2020

Jared Feldman, Founder & CEO of Canvs At a fireside chat at Meetup HQ in New York City, Jared sat down with Greg Battle , Chief Product Officer at finance intelligence company, Laso to discuss Canvs products, the world of qualitative analytics, and what it takes to build a business dedicated to understanding the power of empathy. “As

User Testing 148

User Testing Data Visualization Product Research Research Software 148

ProductPlan

OCTOBER 4, 2022

In a world of data-driven decision-making, it’s essential to factor in what’s happening in the rest of the market. Your customers and prospects don’t live in a vacuum, nor can your product strategy. Implementing competitive intelligence as a strategy helps uncover future opportunities and risks.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Userpilot

JULY 28, 2024

Here’s a breakdown of your core responsibilities: Product Strategy Development : Assist in crafting and executing product strategies aligned with company goals and market needs. Read more on product strategy. Learn how to conduct effective market research.

Data Visualization 52

Data Visualization User Testing Analytic Tools Feedback Software 52

The Product HQ

JULY 1, 2024

Product directors play a critical role in any company that is serious about product development and success They are the chief figures responsible for creating product strategies and managing the product management team as they work together to make the product a success story. They manage all of the product management teams within a company.

Certifications 52

Certifications Finance Education Product Research 52

Userpilot

JULY 17, 2024

Here’s a breakdown of your core responsibilities: Product Strategy Development : Assist in crafting and executing product strategies aligned with company goals and market needs. Read more on product strategy. Learn how to conduct effective market research.

Data Visualization 52

Data Visualization Analytic Tools User Testing Feedback Software 52

B2B Product Management

DECEMBER 6, 2016

Finance), you can also contribute to high-tech Product Management, although the focus will be much different. The Outbound PM role : As an outbound PM, you do the market research. You identify the target market, the market size, you build out the initial vision of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

UX Studio: Product Management

MARCH 5, 2024

Among our UX researchers, we have colleagues who have studied psychology, academic research, and finance or worked as a project manager or market researcher before. Our experts would be happy to assist with the UX strategy, product and user research, or UX/UI design. Not sure yet?

Research Software 82

Research Software User Testing Feedback Software Product Research 82

Userpilot

JUNE 12, 2024

Conduct thorough market research : Analyze your target audience, competitors, and industry trends. Gather insights to validate product-market fit, identify unique selling points, and refine your go-to-market strategy. Director of Product Launch : Develop and implement overall launch strategy.

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

The Product HQ

JULY 1, 2024

At the basic level, eCommerce product managers develop the product ecommerce strategy, collaborate with relevant teams, and conduct regular market research. You may also find other related job titles, such as account director, brand manager, or director of marketing and product. What is the highest salary in ecommerce?

Technical Review 52

Technical Review Product Management Product Manager Certifications 52

DISQO

JULY 23, 2019

Business leaders are in a race to get to market faster with products tailored to the wants and needs of customers. Traditionally, this involves research teams creating studies to inform strategy, product teams building to fit the need, and then executing a go-to-market strategy. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

JULY 23, 2019

Business leaders are in a race to get to market faster with products tailored to the wants and needs of customers. Traditionally, this involves research teams creating studies to inform strategy, product teams building to fit the need, and then executing a go-to-market strategy. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

DECEMBER 18, 2018

Business leaders are in a race to get to market faster with products tailored to the wants and needs of customers. Traditionally, this involves research teams creating studies to inform strategy, product teams building to fit the need, and then executing a go-to-market strategy. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Research Software 40

Userpilot

MARCH 6, 2020

I studied Marketing & Finance in New York at Fordham University. As Head of Product, I lead 5 people cross-functional product team and work closely with the management team on product strategy. The biggest challenge is to create products that effectively solve customer needs and to achieve a product-market-fit.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Usersnap

MARCH 19, 2019

In this article you will find out why incorporating the voice of customers to your strategies can bring your business success. Many software and internet companies with great product ideas and rocket high initial growth rates have failed to achieve product/market fit. Why Voice of Customer Should be Included in Development Process.

User Testing 76

User Testing Feedback Software Development Team Review Research Software 76

UX Studio: Product Management

JULY 14, 2021

We hope this article will help you better understand what the leading companies in design thinking do and how to choose the most suitable design strategy firm to partner with. . As a design thinking consulting firm , we advise on product strategy, lead workshops, and offer customized training to equip your business with the best UX practices.

Consulting 87

Consulting Research Software Reporting Tools User Testing 87

The Product HQ

JUNE 10, 2024

You must comprehend how your product fits into the company’s overall strategy and vision. You must also have a good understanding of the market. Use all of this information to create compelling marketing and sales materials that explain the benefits of your product.

Research Software 52

Research Software Feedback Software Analytic Tools User Testing 52