Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 148

Marketing Product Marketing Reporting Tools Healthcare 148

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Hardly product marketing!

Product Marketing 148

Product Marketing Marketing Differentiation B2B 148

Product Management University

JULY 15, 2024

If you think about what product management teams are doing in an effort to get stakeholder alignment, it’s a version of “trying to be everything to everyone” except now we’re talking mostly about internal stakeholders versus markets and customers. Now marketing, sales, customer experience teams, engineering finance, etc.

Customer Experience 257

Customer Experience Finance Workshop Product Management 257

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mironov Consulting

DECEMBER 5, 2023

  (For fun, let’s call those things strategies.)   And possibly helpful to Finance, responding to investors’ demands for a hypothetical 2-year cash flow forecast.  ” And this is usually wrapped around an organizational ownership fistfight about who “owns” company-level strategy. 

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

The Product Coalition

JULY 16, 2022

The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out. Asking questions rather than waiting to be asked a question would have been a better strategy. Why do you believe a merger is critical to the strategy?”. This is especially true for product strategy.

Product Strategy 145

Product Strategy Strategy Product Research Research Software 145

Sachin Rekhi

JANUARY 9, 2017

I studied computer science in the engineering school and ultimately settled on finance at Wharton. While I may have been better served studying marketing or management, I did learn some important finance principles that I still use day-to-day in my product management role. Maybe you just launched and your pre-product/market fit.

Finance 96

Finance User Testing Feedback Software Weak Development Team 96

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Retention is a top priority for mobile marketers. 6 Essential Mobile Marketing Metrics. Food & Drink.

Data Visualization 147

Data Visualization Marketing User Testing Product Management 147

The Product Coalition

SEPTEMBER 28, 2022

Strategy and enabling your team to solve problems makes the difference between a boss and an impactful leader. In this series, I look at what I wish I had known when I started as Head of Product… Summary Understanding strategy allows you to effectively delegate, motivate and align so you can move from a nice boss to an effective leader.

Weak Development Team 125

Weak Development Team Product Strategy Strategy Product Research 125

Roman Pichler

AUGUST 12, 2024

These require the relevant marketing, sales, support, legal, finance, and operations know-how—depending on the type of product and the company structure. For a revenue-generating digital product, this might include someone from marketing, sales, and support. To acquire the relevant knowledge, you have two choices.

Weak Development Team 165

Weak Development Team Feedback Software Software Review Product Research 165

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 123

Startups Strategy Technical Review B2B 123

Mironov Consulting

OCTOBER 26, 2017

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or (combining a series of similar conversations).

Finance 95

Finance User Testing Analytic Tools Research Software 95

Alchemer Mobile

JANUARY 4, 2022

In addition, here are the most popular pieces of content we created for the product management and mobile marketing communities: The Ultimate Guide to Closed-loop Feedback. Webinar: 5 Mobile Customer Feedback Strategies for Finance Apps. NPS is Broken: 6 Strategies for How to Fix It. 6 New App Marketing Metrics.

Magazine 245

Magazine User Testing Feedback Software Webinar 245

TechEmpower - Product Management

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 118

Generative AI Analytic Tools Research Software Reporting Tools 118

UX Planet

FEBRUARY 1, 2024

Project Brief The project involves creating a comprehensive finance management app. Why this Industry The finance industry presents a compelling opportunity for designing applications due to the significant and widespread challenges outlined in the problem statement.

Analytic Tools 92

Analytic Tools Data Visualization Research Software Reporting Tools 92

The Product Coalition

OCTOBER 4, 2023

Embrace the future of finance today! This can be especially appealing in industries like finance, healthcare, and e-commerce, where data security is paramount. By integrating DEX technology into their operations, they empower marginalized communities and open up new markets for their products and services.

Technical Review 116

Technical Review Finance Customer Experience Banking 116

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 69

Research Software Data Visualization User Testing Marketing 69

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Different Teams, Different Priorities.

User Testing 147

User Testing Product Marketing Marketing Product Research 147

Product Innovation Educators

OCTOBER 14, 2024

Brian has been working for 15 years in different industries like finance, healthcare, and technology. He advises using AI as a starting point, but always reviewing and refining the output to ensure it aligns with product strategy and organizational goals. He mentions using tools like Perplexity.ai

Artificial Inteligence 90

Artificial Inteligence Research Software Data Visualization Reporting Tools 90

Intercom, Inc.

MAY 13, 2020

Tailor your support strategy when working with customers who are about to churn. When a customer cites finances as the reason they can’t use your product anymore, dig a little bit deeper. As a leader, decide what parts of your strategy should come from the top down. At the same time, not every escalation is going to be the same.

Strategy 129

Strategy Customer Experience Product Research Feedback Loop 129

Agile Velocity

SEPTEMBER 12, 2023

Agile practices, like Scrum and Kanban, initially developed for software development, are now being embraced across all departments and functional areas including marketing, finance, and human resources. When combined with an Agile Transformation, all require an intricate balance of strategies. All fit our definition of hybrid.

Agile 85

Agile Feedback Software Product Research Strategy 85

Userpilot

MAY 21, 2024

Expect to learn specific strategies that enhance user experience and grow your bottom line. Developing a user-centric CRO strategy entails understanding user behavior and needs, optimizing the website’s performance, setting clear conversion goals, mapping the user journey , addressing user pain points, and optimizing webpage elements.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Product Innovation Educators

MAY 22, 2023

As the title of this episode conveys, our discussion will weave together topics for aligning customers’ needs and business strategy. Summary of some concepts discussed for product managers [2:36] What problems have you ran into related to aligning business strategy and product work? These tools mostly show initiatives.

Feedback Software 95

Feedback Software User Testing User Friction Customer Experience 95

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. As a rule of thumb, avoid meetings with more than ten attendees when you have to make high-impact decisions and/or rework the product strategy , product roadmap , or product backlog.

Weak Development Team 278

Weak Development Team Product Management Product Manager User Testing 278

Intercom, Inc.

JULY 25, 2022

In addition, many don’t have the strategies, talent, and culture needed to succeed. Takeaway: Functional departments, such as customer service, sales, and marketing, should work together to provide customers with a world-class, cohesive, personalized experience across the customer journey.

Data Visualization 209

Data Visualization Reporting Tools Analytic Tools Technical Review 209

Alchemer Mobile

MARCH 16, 2021

In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Consumer app usage has never been higher—and for many industries, the opportunity to win market share has never been greater. 2020 reset the mobile app engagement playing field.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Gainsight

OCTOBER 29, 2024

Plus, it helps you deliver various CS strategies, from automated digital programs to one-on-one chats that feel as cozy as a coffee date. CRMs handle customer relationships across sales and marketing, while CSPs swoop in post-purchase to ensure customers are thriving. You will also want a CSP that’s all about delivering the goods.

Analytic Tools 52

Analytic Tools Research Software User Friction Data Visualization 52

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

Pragmatic Marketing

MARCH 26, 2019

“Is artificial intelligence going to take over marketers’ jobs?” ” is the new “Is email marketing dead?” ” in online marketing. AI is going to augment, not replace, what marketers do. Assume you’re planning out your content marketing strategy for the upcoming year.

Artificial Inteligence 70

Artificial Inteligence Marketing Data Visualization Research Software 70

Pragmatic Marketing

MARCH 26, 2019

“Is artificial intelligence going to take over marketers’ jobs?” ” is the new “Is email marketing dead?” ” in online marketing. AI is going to augment, not replace, what marketers do. Assume you’re planning out your content marketing strategy for the upcoming year.

Artificial Inteligence 70

Artificial Inteligence Marketing Data Visualization Research Software 70

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Gocious Blog

AUGUST 3, 2023

Product managers are responsible for presenting the best possible products to their executive and finance teams for approval. The best products will align with the company goals and have the right features to satisfy market demands. These decisions require strategy , research, and a team of great players working together.

Agile 98

Agile Finance Product Research Presentation 98

UX Planet

OCTOBER 28, 2024

Countries like Saudi Arabia, the UAE, Egypt, and Kuwait are emerging as fintech hubs, focusing on conventional and Islamic finance. Tips for Fintech App Development for Middle & Near East Shariah Compliance: A Foundation for Trust Islamic finance principles are at the core of fintech apps targeting Muslim users in the Middle East.

Research Software 53

Research Software Data Visualization Customer Feedback Development 53

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. Data-driven insights can help you create resilient product growth strategies. These conclusions are data-driven insights.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Research Software 85