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TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. It tied together many of my experiences and I helped me put them into a framework. Consequently, I think of Eric Ries as the create of Lean Startup and Steve Blank as its father. It’s a book that spoke to me.

Startups 227
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Mental Models for Product Managers – Part 2

The Secret PM Handbook

This is the classic framework from Geoffrey Moore’s Crossing the Chasm. I haven’t even talked about some of the valuable larger frameworks of mental models (although I do have blog posts about some – like Kathy Sierra’s “badass” approach ). Who the product is for (the market). What the product is (the category).

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. This final assumption in particular was no longer true or useful.

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Elad Gil on catapulting into hyper growth

Intercom, Inc.

To help codify his learnings throughout those experiences and share the most repeatable frameworks, he’s published the High Growth Handbook , available from Stripe Press on Tuesday, July 17. Congratulations on the High Growth Handbook. The only good generic startup advice is that there’s no good generic startup advice.

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People & Company’s Bailey Richardson on how to find your people

Intercom, Inc.

“He was excited about how we might be able to take this word ‘community’ and really break it down into clear actions and a clear framework so that we can demystify it” Bailey: I was on the Instagram team before we got acquired by Facebook. Very early on, Notion as a startup had like a 60-person meetup in South Korea.

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Are you cut out for Product Management?

BrainMates

To minimise this, we conduct research, analyse data, run experiments and use every tool and trick in our Product Management handbook to increase our certainty that the product will enjoy success and reward our businesses. Designing, making, launching and managing a product is risky.

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Why do product teams need to master rapid prototyping?

DISQO

In his groundbreaking book, The Lean Startup, Eric Ries illustrates how entrepreneurs can build and launch minimal versions of their products optimized to generate reliable feedback before iterating on those products. However, startups are very different from large companies.