Product Management University
JULY 18, 2023
Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.
The Product Coalition
FEBRUARY 11, 2024
The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. I never had the opportunity to keep that promise, and the feature kept living: poorly written and unused, but providing a positive answer to RFIs and RFPs until I left 3 years later.
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Userpilot
JANUARY 22, 2024
A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.
Mind the Product
APRIL 10, 2020
In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Itamar highlights three types of product launches: Positive – where a product is launched and is incrementally improved upon. Steps, that develop the ideas and test them. Three Types of Launch.
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Intercom, Inc.
DECEMBER 10, 2019
To fully understand what such a change in thinking requires, we’ve realized that it’s important to understand what we call the “product impact framework” – the steps of cause and effect that culminate in positive outcomes for the business. The Product Impact Framework at work. As we scaled, that had to change.
The Product Guy
APRIL 9, 2020
Using existing behavioral and habit formation research, I developed and employed a simple and effective framework. The framework. A good baseline is the DACI personality test or reflecting with your coworkers that you already have good relationships with. Test See how that initial test works in the actual meeting.
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