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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. Key features to look for when shopping around for marketing tools. Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards.

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12 Best Salesforce Integrations for Businesses in 2024

Userpilot

Thanks to the Gong<>Salesforce integration you can use AI-generated insights from user communications in Salesforce for improved sales strategies. The Resource Hero integration optimizes sales rep productivity by enabling detailed time tracking and resource allocation inside Salesforce. Salesforce integrations: Gong.

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A Clear Path to Growth and Maturity: Why Does Product Lifecycle Management Matter?

The Product Coalition

.” - Paul Young Why did every product we launched seem to feel different? We had a product lifecycle, although… it wasn’t documented in a playbook. I thought we were in good shape, given that this was the next release of an existing software product. What is product lifecycle management (PLM)? That said, in my mind?—?we

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Definition Playbook

The Product Coalition

Once you have completed enough discovery on your product or feature, the next stage is to prepare for the development process?—?to Hopefully you’ve already discovered the features that are going to give you a higher return on investment, so now is the time to break them down and understand them in more detail?

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5 Steps to Become More Comfortable Using Data

Amplitude

One of my responsibilities is to share best practices on how to leverage user behavioral data to make better decisions about their products. Formulate a North Star Metric that succinctly encapsulates what the entire company is working towards. Establish a Data Governance Strategy. Teach Data Literacy. Collecting New Data.

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Team Sport: Adobe’s Approach to In-Product Guides

Gainsight

” Companies with well-built solutions are discovering when they partner with equally good and complementary products; the results are outstanding. That happened when Adobe’s top-performing Product Adoption Team combined efforts using their Audience Manager with Gainsight’s PX solution. Internal Team Alignment.

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CSQLs: Creating an Integrated Journey from Sales to CS and Back Again

Gainsight

CS adds value to all parts of your business, whether Product, Sales, or Marketing. The customer begins to evaluate their experience with your product immediately. That is why onboarding , adoption , and engagement are critical to the customer journey. But how do you make this a successful and consistent strategy? .