Government Research Software User Testing 
Product Talk
SEPTEMBER 20, 2023
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
The Product Guy
AUGUST 10, 2017
As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. Asking the wrong users for input.
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Intercom, Inc.
DECEMBER 12, 2018
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
The Product Guy
JULY 4, 2019
I discovered that I must research and understand the entire system and process, problem solve with my team, and share lessons learned. We provided consulting, insurance brokerage, information technology and business process outsourcing services. After researching the problem with my team, we came up with a solution.
UX Planet
NOVEMBER 4, 2024
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
The Product Guy
SEPTEMBER 12, 2017
A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. User personas stand in for users throughout the design of your product. Sad but true.
Product Innovation Educators
SEPTEMBER 30, 2024
The discussion covers DFW’s approach to airport innovation, including their dedicated innovation team, strategic focus areas, and unique challenges as a government organization. PDMA contributes significantly to research and knowledge in the field of product innovation.
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