Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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DevelopmentCorporate

APRIL 28, 2022

The Software Equity Group recently published their SEG Snapshot: 1Q22 SaaS Public Market Update. The impact of the market downturn can be clearly seen across all categories of SaaS. The post Software Equity Group Q1 2022 SaaS Public Market Update appeared first on Development Corporate.

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DevelopmentCorporate

OCTOBER 24, 2022

The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. They recently published their SEG Snapshot: 3Q22 SaaS Public Market Update -you can download it for free here. The SEG SaaS Index contains 110 publicly traded SaaS companies.

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The Product Coalition

APRIL 8, 2024

Product management is an attractive career path, and getting into the field is harder than ever. Why is product management an attractive career? For starters, product Managers generally have attractive salaries. Built In lists the average Product Manager salary at $128,820.

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Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Weak Development Team Product Management Product Manager User Testing 265

Feedback Loop

JUNE 5, 2023

Pepper Miller, President of the Hunter-Miller Group, highlights how impactful it is for executives to understand their audiences' differences.

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Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

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Userpilot

NOVEMBER 23, 2023

To be a kick-ass product manager , you need a very diverse skill set. This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. PMs need to know how to use product analytics tools to gain actionable insights.

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The Product Coalition

AUGUST 12, 2023

One pillar of product management is the user experience. The way users perceive and interact with a product influences their overall experience. Our brains instinctively group similar elements. Elements that are close together are perceived as belonging to the same group.

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NextBigWhat

JUNE 14, 2021

Product managers have to wear multiple hats. Apart from being master communicators, they need to learn the art of managing different stakeholders across the org. Right from engineering to marketing, sales, support, and of course, the leadership team. Most product managers struggle with this in their career.

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Lenny Rachitsky

APRIL 11, 2024

Before moving into venture capital, he played a crucial role as VP of Product and Design at Dropbox, guiding the company until its IPO in 2018. Prior to Dropbox, Todd led product management for Twitter’s Content and Discovery teams after selling his startup, Cover, to Twitter in 2014.

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Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?

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User Testing Data Visualization Feedback Software Research Software 105

Mixpanel

MAY 2, 2023

But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). There are two reasons why. That makes it important to use the same analytics tool.

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Alchemer Mobile

OCTOBER 14, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. While you can watch the full hour-long interview here , this post breaks down four of the key lessons we learned from Ian Hassard, senior manager of product management at Auth0.

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. What is a product marketing framework?

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Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

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Ronke PM

APRIL 11, 2024

In some organizations, the UX Researcher leads discovery alongside product and design partners. After formulating hypotheses, they validate these through a learning plan, discussing potential features or products with customers to ensure they address real market needs.

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Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”.

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The Accidental Product Manager

NOVEMBER 9, 2020

Botox product managers now have to face new rivals Image Credit: Leslie Nguyen. Good news for product managers – nobody likes to get old! What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older.

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The Product Coalition

OCTOBER 13, 2022

If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? To build your first product you don’t have to read anything. Credit: Austin Distel Startups reading the wrong resources waste months with the wrong methods.

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The Accidental Product Manager

OCTOBER 30, 2023

This all holds a lot of promise, but what does it mean for product managers? The Metaverse Contains Potential For Product Managers So just what is this thing that they are calling the “metaverse”? Decentraland’s proven ability to hold large-scale events is one of its appeals to product managers.

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Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

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DevelopmentCorporate

JULY 2, 2021

The Software Equity Group’s Q1 2021 M&A Update & SaaS Public Market Update show continued record valuations for both on-premise and SaaS firms. The post Software Equity Group Q1 2021 M&A Update & SaaS Public Market Update appeared first on Development Corporate.

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Ronke PM

MARCH 26, 2024

At the heart of an organization that creates product magic is a product leader who is an expert at leadership and coalition building. These leaders understand that bringing effective products, solutions, and services to market requires consensus building and engaging cross-functional teams in the journey.

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Weak Development Team User Testing Product Management Product Manager 59

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Userpilot

NOVEMBER 20, 2023

Next, group criteria into positive and negative ones and assign weighting value to each of them. Flexibility – you can easily adapt the weighted scoring models to reflect the changes in the market or organizational priorities. Second, the weighted values you allocate to features in each group should make up the total of 100%.

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Product Research User Testing Customer Experience Research Software 105

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

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UX Planet

JANUARY 4, 2024

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. When I later transitioned into a Product Manager role, this customer-centric approach became invaluable.

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The Product Coalition

APRIL 2, 2022

Every time I navigate the ocean of Product Management frameworks, we are not tackling one essential part of our role: People and Ourselves. There is a framework for almost every stage of our Product development lifecycle, but one of the only transversal things is that we need people to make things happen.

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Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Prototype tests are good not only for market validation but also for usability testing. What is market validation?

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User Testing Product Research Data Visualization Research Software 104

DevelopmentCorporate

MARCH 13, 2022

The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. The impact of the market downturn can be clearly be seen across all categories of SaaS. The impact of the market downturn can be clearly be seen across all categories of SaaS.

Research Software 52

Research Software Product Research Marketing Development 52

Lenny Rachitsky

DECEMBER 21, 2023

Simplify security | Teal —Your personal career growth platform — Christian Idiodi is a partner at Silicon Valley Product Group. Finding reference customers is the fastest path to achieving product-market fit. Also, consider their interest in engaging with you as a demand signal.

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

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Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

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The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers.

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