Handbook Product Marketing Product Research 
Intercom, Inc.
JUNE 27, 2018
We’ve just launched our latest book, The Growth Handbook. Or it could be that you’ve found product market fit but are struggling with getting pricing right. That’s what The Growth Handbook is all about. Grab your free copy of The Growth Handbook today , and best of luck on your own growth journey.
Product Innovation Educators
JULY 6, 2020
How product managers can boost innovation in companies large and small. Summary of some concepts discussed for product managers. [6:13] Investors told startups to act like smaller versions of large companies—coming up with a business plan on paper without talking to customers or testing prototypes. I hope you enjoy it!
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Intercom, Inc.
FEBRUARY 14, 2019
It might be to launch a new product, to define a new category or to hit $1M in revenue. You hit your goal – you launched that new product, defined that new category, hit $1M in revenue. Figure out how your product can solve the problem you originally solved, but for a broader set of customers. Build your next big product.
The Secret PM Handbook
FEBRUARY 9, 2018
(This is the second post in my series about using product knowledge to create better sales enablement and jumpstart a repeatable sales process. ” Does your salesforce complain “We don’t get enough leads from Marketing, and the leads we get aren’t any good?”. Marketing Uses Product Knowledge To Know Who To Target.
Intercom, Inc.
OCTOBER 29, 2019
Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. This final assumption in particular was no longer true or useful.
Intercom, Inc.
MARCH 13, 2019
You have to build a product that solves a problem and works well for them. As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people. How to expand your market. Be ruthless.
Lenny Rachitsky
JUNE 9, 2024
He’s most recently the author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs , hailed by Steve Wozniak as the “Bible for entrepreneurs.” The ultimate measure of product-market fit is customer retention. Achieving product-market fit requires patience and iteration.
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