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Top 5 Usability Testing Books

UX Planet

Usability testing is a crucial aspect of user experience design, focusing on evaluating a product or service by testing it with representative users. This process helps identify any usability problems and determine the participant’s satisfaction with the product. Usability Testing Essentials: Ready, Set…Test!

Books 75
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Announcing our latest book – The Growth Handbook

Intercom, Inc.

We’ve just launched our latest book, The Growth Handbook. Or it could be that you’ve found product market fit but are struggling with getting pricing right. That’s what The Growth Handbook is all about. You’ll learn: How to pinpoint your product’s magic moment – and ensure users experience it as quickly as possible.

Books 157
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The Secrets of Highly Successful Products: The Sales Discovery Call

The Secret PM Handbook

When the sales team has the right product knowledge, they will be much more successful. Which means they sell a lot more of your product. When the sales team has the right product knowledge they can sell a lot more of your product. Product Knowledge Drives Successful Discovery Calls. Click To Tweet.

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The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” I suspect most of what you’ve learned about product management thus far has revolved around “the product.”

Framework 302
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Get People Talking! How To Use Open-Ended Questions For Market Discovery

The Secret PM Handbook

” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. The “product management system of record,” I called it.). Even if you aren’t (yet) an expert in your product, talking to customers one of the best ways to create value. Problem space.

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How To Measure Product Adoption Using Product Analytics

Gainsight

The second you launch a new feature or a customer signs up for your product, the clock starts ticking. The faster you can get users to embrace your product, the sooner it will start paying off. That’s what makes product adoption so critical. Here’s how to measure product adoption using product analytics.

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470: Strategies for enhanced product innovation in organizations – with Andy Binns

Product Innovation Educators

Insights for product managers on fostering innovation in corporate environments Today we are talking about how established organizations can innovate, resulting in new products and ventures. For example, Microsoft’s 365 is just a product extension for them. I’ve got the research answer and the personal answer.