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The Ideal Product Marketing Candidate for B2B

Product Management University

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

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Product Executive in Residence, Brian Nejmeh Discusses Product Management at CMU

Product Management Unpacked

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. There is also the ubiquity of what’s often referred to as the “product problem.” CMU is the place for product people.

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Hey Product Management, Strategic Direction is Yours for the Taking. Here’s How!

Product Management University

Understanding the market doesn’t mean understanding the market for your products. It means understanding the market, period. It doesn’t matter whether you segment vertically (retail, healthcare, banking, etc.) Product management owns that platform. or horizontally (IT, Sales, finance, HR, etc.).

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Product Sense: What is it, Why it's Needed, and How to Keep it Fresh

People-First Product Leadership

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

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Product Management Performance Reimagined: Embracing Collaboration Over Credit

People-First Product Leadership

We are constantly learning new skills (tip of the hat to ChatGPT), re-establishing product market fit due to a new competitor, or facing changing market dynamics (remote, hybrid, back to the office). A product practitioner named Emily Webb borrowed a term from healthcare - professional protectionism - to describe this behavior.

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Embracing the New: How Green Nail Polish Became My Catalyst for Optimism in 2024

People-First Product Leadership

Technological Advancements: The consumerization of artificial intelligence (AI) and large language models (LLMs) can bring innovation to industries ranging from education to healthcare to newsletter writing. For me, I’m looking forward to applying what I learned in 2023 - which was in a large part due to People-First Product Leadership.

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The Outstanding Speakers at #mtpcon San Francisco 2019

Mind the Product

Mind the Product returns to San Francisco and the famous Davies Symphony Hall on July 15-16. 2019 promises to continue our run of amazing conferences, with a pre-conference Leadership Forum, even more workshops, more networking events around the conference, and more fun than ever before. See you in July!