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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

Below, we share how the outbreak has impacted three key support metrics – inbound volume, wait times, and CSAT scores – and advice from respected leaders on how to continue caring for your customers in a crisis. Inbound volume is spiking for half of support teams. The increased volume is affecting businesses of all types.

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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

This can include blogs, case studies, webinars , video tutorials , checklists, and interactive walkthroughs. Resource centers are a powerful tool for your customers, acting as a one-stop hub for all your inbound marketing efforts. Gather user data from multiple sources to learn more about customers’ pain points.

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How we use bots at Intercom

Intercom, Inc.

We’ve talked a lot about how businesses can use chatbots to accelerate sales, marketing and support. Automating our sales and marketing. We use Custom Bots to proactively engage with people coming to our marketing website and send them on the right customer journey based on their goals. The Custom Bot on our pricing page.

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Product thinking: behind our new Messenger home screen

Intercom, Inc.

Powered by our knowledge base product , it suggested articles to people after they typed a message. It worked well, but we started to ask ourselves: what if we could get people to check out the knowledge base before typing a message? Example 1: Messenger home focused on sales and marketing. Or so we thought.

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What we shipped: 7 new features to deliver personalized experiences at scale

Intercom, Inc.

Best of all, when paired with our library of apps, it’s easier than ever to drive more conversions like webinar sign-ups, newsletter subscriptions, booking meetings and tons more. Track actions visitors take on your website and send more targeted messages. Measure conversions from the Messenger with the Google Analytics app.