Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JULY 16, 2023

Product management is the name of the profession and also a description of what some levels do. Note that it’s not about inbound vs. outbound product management, since even as a product manager whose focus is mostly working with dev you have to talk to customers to be able to guide those devs in the right direction.

Strategy 135

Strategy Product Management Product Manager Management 135

Amplitude

NOVEMBER 1, 2018

When those cohorts are targeted with marketing campaigns, Braze sends us system events, which allows customers to understand those events in the context of their app. If that partner can’t give me a list of customer names and use cases, then I’m inclined to make it a low priority. outbound integration. Consider scale and speed.

Feedback Software 83

Feedback Software User Testing Weak Development Team Customer Feedback 83

Userpilot

FEBRUARY 4, 2022

Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. The self-service model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

The Product Coalition

OCTOBER 21, 2019

What’s in a name? The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company. it’s much trickier in the world of products.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Userpilot

APRIL 7, 2024

Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Analyze data by cohort and see which of your segments behave positively and which of your segments require increased marketing efforts.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Intercom, Inc.

JULY 19, 2021

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Teams that benefit: Sales, marketing. Teams that benefit: Product, research and development, product education, customer success, sales, marketing. Increased ROI (54%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Business of Software Conference

MAY 21, 2020

There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. So, if you put up a job post on LinkedIn then that’s a form of inbound hiring as these candidates need to proactively apply to be considered for the job. Outbound hiring is the opposite.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Userpilot

JANUARY 19, 2022

Add the product’s name and as many details as you’d like and shoot them over to us! Add the product’s name and as many details as you’d like and shoot them over to us! With such valuable information, you can make the right changes to your in-app marketing to continually boost LTV over time.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Technical Review 98

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119