The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. Yet, the biggest Product-Led Growth success stories, such as Slack and Zoom, build a robust online presence and significant sales and marketing teams to keep their momentum going.

Customer Experience 128

Customer Experience Customer Feedback User Testing User Friction 128

Mironov Consulting

SEPTEMBER 22, 2020

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) The go-to-market organizations really want something to market and sell. Here’s why….

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142

The Product Coalition

JULY 25, 2021

Or how working on outbound product management would make them better inbound product managers. Name the specific skills that they are lacking or are not good enough at, and think about specific examples that demonstrate each gap. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Weak Development Team 156

Weak Development Team Product Management Product Manager Outbound 156

Userpilot

MARCH 23, 2023

TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform. Every department in a SaaS company should be aligned with ongoing marketing campaigns and active sales funnels.

Analytic Tools 92

Analytic Tools Data Visualization Customer Experience Reporting Tools 92

The Product Coalition

JULY 16, 2023

Product management is the name of the profession and also a description of what some levels do. Note that it’s not about inbound vs. outbound product management, since even as a product manager whose focus is mostly working with dev you have to talk to customers to be able to guide those devs in the right direction.

Strategy 139

Strategy Product Management Product Manager Management 139

Product Innovation Educators

MAY 10, 2021

Her name is Monika Murugesan and she is Vice President of Product Management at Sentient Energy. As a product manager, you build the right product and release it at the right time, so you need to know what the right product is and make sure you can build it with your resources and get it to market on time.

Outbound 75

Outbound Product Management Product Manager Finance 75

The Product Coalition

NOVEMBER 23, 2021

To give a little background on startup V (not the actual name), the founder is a successful entrepreneur and has 20 years track record in running a successful heavy industry manufacturing business of about INR100 crores ($17m) annual turnover. The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 124

Startups Strategy Technical Review B2B 124

Product Innovation Educators

MAY 10, 2021

Her name is Monika Murugesan and she is Vice President of Product Management at Sentient Energy. As a product manager, you build the right product and release it at the right time, so you need to know what the right product is and make sure you can build it with your resources and get it to market on time.

Outbound 62

Outbound Product Management Product Manager Finance 62

Intercom, Inc.

JUNE 22, 2020

In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers. Their ability to be leveraged for both web and mobile applications make them a key component of a cohesive marketing and support strategy. What is in-app messaging?

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Intercom, Inc.

APRIL 18, 2019

Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. A study by HBR found that the 13 companies in the Fortune 100 that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market cap growth.

Outbound 112

Outbound Customer Experience Education Airlines 112

Userpilot

FEBRUARY 4, 2022

Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. The self-service model.

Feedback Software 96

Feedback Software Research Software Reporting Tools Onboarding KPIs 96

Amplitude

NOVEMBER 1, 2018

When those cohorts are targeted with marketing campaigns, Braze sends us system events, which allows customers to understand those events in the context of their app. If that partner can’t give me a list of customer names and use cases, then I’m inclined to make it a low priority. outbound integration. Consider scale and speed.

Feedback Software 83

Feedback Software User Testing Weak Development Team Customer Feedback 83

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Growth teams can be part of product teams and modify the product to increase growth. Startup Growth Engines by Seth Ellis , Morgan Brown , and TheGrowthHackers.com team.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

Analytic Tools 72

Analytic Tools Feedback Software Data Visualization Marketing 72

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

DECEMBER 20, 2018

As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Sujan: Mailshake is an outbound sales tool. For the most part, people use it for PR.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Intercom, Inc.

AUGUST 1, 2019

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. Short on time? It’s a little bit of a different life.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Userpilot

APRIL 7, 2024

Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Analyze data by cohort and see which of your segments behave positively and which of your segments require increased marketing efforts.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Reporting Tools 90

The Product Coalition

OCTOBER 21, 2019

What’s in a name? The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company. it’s much trickier in the world of products.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

NOVEMBER 28, 2018

Sales and market intelligence. Sales and market intelligence tools. Knowing a prospect’s name or email is a great start, but these alone don’t tell you if that person or their company will be a qualified buyer for your product. This is a complete solution for sales teams making outbound calls. Analytics and reporting.

Data Visualization 192

Data Visualization Analytic Tools Research Software Feedback Software 192

Mironov Consulting

FEBRUARY 6, 2020

Companies in the foreign exchange markets make a lot of money. Most of us have seen Pirate Metrics , Qualified Marketing Traffic, or Net Promoter Score. These often come from visible, credible consumer tech companies with household names and high transaction volumes. That will boost revenue.” But mortgages next quarter.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. We also did a lot of co-marketing.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

APRIL 30, 2020

As a SaaS product manager, you also play a key role in the marketing and sale of your products. In turn, your approach to marketing, sales, and the like will also need to quickly and continuously evolve, as well. As we just said, customer retention is the name of the game for SaaS companies.

Reporting Tools 76

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 76

Intercom, Inc.

JULY 19, 2021

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Teams that benefit: Sales, marketing. Teams that benefit: Product, research and development, product education, customer success, sales, marketing. Increased ROI (54%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

APRIL 30, 2020

As a SaaS product manager, you also play a key role in the marketing and sale of your products. In turn, your approach to marketing, sales, and the like will also need to quickly and continuously evolve, as well. As we just said, customer retention is the name of the game for SaaS companies.

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 67

Research Software User Testing Outbound Marketing 67

Userpilot

JANUARY 19, 2022

Add the product’s name and as many details as you’d like and shoot them over to us! Add the product’s name and as many details as you’d like and shoot them over to us! With such valuable information, you can make the right changes to your in-app marketing to continually boost LTV over time.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Technical Review 92

Userpilot

MAY 2, 2022

The marketing team can use Intercom to send targeted messages to the right audience at the right time based on user behavior. To create a new survey in Intercom, go to Outbound. You can add a bit more fun to the survey by including emojis, GIFS, and images, or add a more personal touch by including avatars and the company name.

Feedback Software 89

Feedback Software Product Research Data Visualization Reporting Tools 89

Andrew Chen

MARCH 18, 2019

Or big market! All of that said, beyond the obvious things (team, market, product, etc.) This used to be the case decades ago, but these days, startups fail because they don’t get traction in the market. I’m a believer in free markets, and also in thinking long-term. – successful: market for ceo pay.

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Business of Software Conference

MAY 21, 2020

There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite. That’s a form of outbound hiring. They also use precise variable naming. You will not see names like I or J or thing 2 or temp. Inbound hiring is when the candidate comes to you. And what do we look for in the CV?

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Andrew Chen

MARCH 18, 2019

Or big market! All of that said, beyond the obvious things (team, market, product, etc.) This used to be the case decades ago, but these days, startups fail because they don’t get traction in the market. I’m a believer in free markets, and also in thinking long-term. – successful: market for ceo pay.

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? It boosts word-of-mouth marketing. Everyone knows that word-of-mouth marketing is the most effective type of marketing you can have. What’s the correlation between Customer Success and Product Marketing? Why is it crucial for your business?

Feedback Software 50

Feedback Software Customer Experience User Testing Research Software 50