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Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product Talk

It’s no longer about making decisions purely based on your intuitions or stakeholder requests, but finding ways to integrate touch points with customers into your work every week—if not every day. While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. Tweet This This can sound overwhelming.

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Customer Support: Bridge the expectation gap in 2022

Intercom, Inc.

With a new bar set for what is achievable digitally, customer expectations have grown in correlation – particularly when it comes to support, its availability, and the quality of the customer experience. . In fact, 80% of customers are more likely to do business with a company that offers personalized experiences. .

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CX expert Bill Price on creating frictionless customer experiences

Intercom, Inc.

Delayed orders, faulty services, missing information, you name it – every time a customer reaches out, it tells you something about the friction they’ve experienced. Customer service teams are all too often drowning in angry, repetitive tickets, and yet, we don’t seem to focus enough resources on tackling the reasons behind it.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Understandably, all of this translates into improved customer acquisition.

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

It is not enough to support your users only when they have issues with your product. You have to engage with them at various stages in their user journey for a great customer experience. In a PWC study , more than 54% of consumers in the U.S said that customer experience at most companies needed to improve.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

During the course of her time there, she’s seen HubSpot grow from a small, plucky startup into a billion dollar household name. We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy? The promise of the grand internet meritocracy.

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Intercom’s product principles: Creating personal products by design

Intercom, Inc.

My team is focused on building and aligning various channels of communication between customers and end users to enable faster resolution – mediums like messaging, email, video/voice, and social channels. Consistently prioritize user needs. Why is this principle important to teams at Intercom? A simple example?