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From Product Management Back to Strategy

The Product Coalition

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. Only four months after I joined, I gave a presentation in our annual sales kickoff about how to deal with things that our competitors are saying about us.

Strategy 138
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3 Ways To Educate the Market That Actually Work

The Product Coalition

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. So what can and cannot work when you want to educate the market?

Education 110
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3 Ways To Educate the Market That Actually Work

The Product Coalition

Photo by Oleg Magni from Pexels Educating the market has a bad reputation. If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. So what can and cannot work when you want to educate the market?

Education 142
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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

So they created a software that provides control, visibility, and payment methods for corporate finance teams. Instead, focus on fostering a culture of communication and feedback loops between the team. He really fosters innovation and humility as a team player – aspects that were important to me.

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Built for you: Custom Reports, Conversation Topics, Macros, and more to personalize customer communication

Intercom, Inc.

Without this knowledge, it’s inevitable that your customer communication will remain impersonal and inefficient, neither of which will empower your team to meet ever-rising customer expectations. Armed with the right data, your team will be able to move the needle on providing personal customer communication at scale.

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Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

He’ll be talking about how to scale and onboard sales teams effectively. Now because when I arrived here, I thought I would be speaking tomorrow lunchtime, and so excuse me, I put together a misty-eyed and nostalgic presentation about BoS and some of the lessons I learned here by coming along every year. And so I said brilliant!

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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

In this informative BoS Talk, Alex Yang and Elpie Bannister take us through the Simprints’ method of finding, hiring, nurturing, and developing top talent and explain a few of the processes they had to go through to hone this skill. How do you still manage to assemble a superstar team before you dive in.