Userpilot

MARCH 29, 2024

Userpilot uses content marketing to increase brand awareness. Tableau builds trust with potential customers on software review platforms. Starbucks leveraged influencer marketing to promote its “Sparkle Shop”. It combines a regularly updated blog with a targeted newsletter for product analysts and managers.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Sign up for Userpilot for FREE now and start increasing your product usage today!

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Brian Balfour

OCTOBER 13, 2017

This post is an overview of the first two years (2014 - 2016) of the product where I was involved. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Which is why the term Product Market Fit never sat right with me.

Framework 111

Framework User Testing Customer Experience Inbound 111

Intercom, Inc.

JULY 19, 2021

By highlighting common stumbling blocks that prevent product adoption, you can create additional content and resources that help people to get the most out of your product, leading to stickier users – great for product education teams , customer success teams , and product marketing teams.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

OCTOBER 29, 2020

I had wanted to be in tech because I’d done a bunch of coding undergrad and engineering undergrad, and as tech started to take off in the mid to late nineties, I knew that I wanted to be in the Bay Area, in Silicon Valley. Des: At the start, Intercom was actually built as a feature of another product, believe it or not.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. SEO for SaaS Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Business of Software Conference

NOVEMBER 19, 2019

In this cathartic talk from Business of Software Europe 2018, Tim talks about some of the lessons learned he learned during some very, very tricky days for DataSift. Tim Barker (CEO, DataSift) – “It Was The Best Of Times, It Was The Worst Of Times”: Every CEO Ever… from Business of Software Conference.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

MARCH 29, 2022

And it’s not just project management software, it’s your pizzas, it’s your taxi cabs, it’s your bookstores. Over the past decade, we’ve seen so many new paradigms emerge that businesses simply must be able to keep up with to be a part of the future of software as opposed to being labeled as an incumbent”.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

MAY 19, 2021

The easiest way to find out what jobs your audience needs to get done is to…ask them: Source: Userpilot.com – we are in the business of helping companies improve product adoption. Schedule a call and see how you can create personalized experiences just like the one above (no coding required). SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137