Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. While it can be expensive and difficult to build these free tools, it pays back in many ways.

Research Software 79

Research Software Engineering User Testing Marketing 79

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Let’s get started!

Research Software 79

Research Software Strategy Customer Experience User Testing 79

DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

User Testing 66

User Testing Research Software Market Research Product Research 66

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. We’ve redesigned and rebranded an art and design university’s website.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. We’ve redesigned and rebranded an art and design university’s website.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Mixpanel

JANUARY 12, 2023

From customer research to monitoring and iteration, good copywriting is rooted in data. Start with customer research. You wouldn’t build a product without doing customer research and validating your idea. To get it right, you’ve got to run research to figure out what needs to be said. Keyword research.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

MARCH 8, 2022

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Susan’s largest contributions to the Product Management field.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

Intercom, Inc.

MAY 8, 2019

That’s not inherently bad, but that does change a lot about the way that we operate” Meghan Keaney Anderson has been doing just that at HubSpot for the past 8 years, which feels like a lifetime in the world of startups. This is episode nine of Scale , a brand new podcast series on moving from startup to scale up.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

User Testing 40

User Testing Research Software Product Research Market Research 40

Intercom, Inc.

JULY 11, 2019

You might say it’s one of the strongest advantages a startup has. Move away from this concept and toward the idea of a flywheel instead: feeding energy back into the system instead of success rates diminishing over time. Michael: Most people listening probably think of HubSpot as this inbound marketing company.

Customer Experience 188

Customer Experience User Testing Research Software Customer Feedback 188

Amplitude

JULY 17, 2019

The podcasts featured in this list cover a range of analytics topics including behavioral analytics , SaaS business strategies, campaign performance analytics, and data visualization techniques. Essential Learning for SaaS Analytics: RAMP By InsightSquared. Inbound Insights from Marketing Professionals: Traffic and Leads Podcast.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. This is not contradictory but rather complimentary.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. As a small company or startup, you probably deal with all kind of different things when starting your business. And it will be a great inbound marketing channel for new prospects too.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Coalition

JULY 8, 2019

The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. Therefore we recommend that a PMM should be one of the first marketing/growth hires for early-stage teams.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

The Product Coalition

FEBRUARY 22, 2021

Considering how multifaceted and cross-functional Product roles are, it is incredibly easy for Product Managers to get lost in the flurry of inbound requests. Startup veteran and investor, Keith Rabois touched upon this in his lecture How to operate ¹ Actually, what I would recommend is doing what I call a calendar audit.

Product Management 123

Product Management Product Manager Technical Review Software Review 123

ProductBoard

NOVEMBER 15, 2017

productboard , the all-in-one product management solution, launched today on Product Hunt the Portal , an all-new interface that bridges the divide between the product teams and marketplace. As a PM from a renowned Valley startup quipped: “Today’s feature voting forums might as well be called ‘disappointment forums’.”

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

AUGUST 23, 2023

Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. The SaaS value chain is unique in that customers receive value from the product over a long period of time rather than a single interaction.

User Testing 88

User Testing Customer Feedback Feedback Software User Friction 88

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. This is episode four of Scale , a brand new podcast series on moving from startup to scale up.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Business of Software Conference

NOVEMBER 1, 2023

Too often, startup founders spend time hoping for a miracle. We want some kind of free, viral, network effect – a silver bullet, so to speak – to suddenly ‘flip the switch’ and skyrocket our software company to profitability. But that’s not the reality for most software entrepreneurs.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Intercom, Inc.

OCTOBER 29, 2020

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And so after a few more years doing that, I left and joined a startup. At the same time, I was doing a bunch of startup advisor work.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Lenny Rachitsky

MARCH 12, 2024

There are a trillion podcasts, they’re a lot of work, and it’s so dorky to tell people you have a podcast 🤦 But thanks to a nudge from Harry Stebbings , and having a newsletter platform to help kickstart it, I took the leap. average star rating across nearly 4,000 reviews. People will start to come to you. Keep trying.

Technical Review 136

Technical Review Analytic Tools Research Software Feedback Software 136

freshtrax

SEPTEMBER 24, 2019

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. A: The Japanese mobile app market is one of the most advanced in the world. We saw the huge untapped potential in the market for mobile solutions.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

The Product Coalition

APRIL 14, 2020

Nevertheless not all businesses understand how to leverage on technology to break out of the ad-spend rat race nor harnessing it to help marketing and sales teams to be more effective. Research ¹ has shown that lead generations tactics remained relatively unchanged over time as the world embraces high level of digitization.

Banking 78

Banking Research Software User Testing Customer Experience 78

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Mixpanel

AUGUST 21, 2019

Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. In this guest post for Mixpanel, he shares his lessons on reducing mobile app churn with user analytics. The challenge: reduce churn for a mobile app. Use Action.

Analytic Tools 78

Analytic Tools Feedback Software Research Software User Testing 78

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

MAY 21, 2020

The best candidates they have their pick of where to work and it’s really hard for small startup to compete. So, against this calibre of competition how does a small startup managed to remain competitive? Alex Yang: The company where we work builds technology to fight global poverty.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

NOVEMBER 23, 2022

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. And the best folks in the world at monetizing traffic are software companies.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Mixpanel

AUGUST 21, 2019

Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. In this guest post for Mixpanel, he shares his lessons on reducing mobile app churn with user analytics. The challenge: reduce churn for a mobile app. User Action.

Analytic Tools 40

Analytic Tools Feedback Software Data Visualization Research Software 40

Intercom, Inc.

NOVEMBER 5, 2019

Speed is our solution to hitting ambitious targets and increasing our efficiency. So, the three things that we care a lot about are process, good qualification, and how we leverage different tools to actually get back to people faster and in more automated ways. In sales, we’re constantly asking ourselves: how do we move faster?

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

ProductPlan

MARCH 5, 2019

According to leading research on technical recruiting, the interview process for the Internet and Tech industry currently averages more than 24 days. You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., The Product Management Talent Funnel.

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

Business of Software Conference

JANUARY 16, 2020

Sometimes it takes a system design engineer and some cat gifs to really help you see what you’re doing and this funny and informative talk from Boston in 2019 has both! Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? April Dunford, Founder, Ambient Strategy.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108