Remove Inbound Remove Roadmap Remove Weak Development Team
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Understanding your ideal customers and how to sell to them

Intercom, Inc.

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.

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Cross-Functional Collaboration: The Product Leader’s Hidden Superpower

BrainMates

They require a symphony of teams — Product, Design, Engineering, Marketing, Sales, and Support — working together from idea to launch. This blog unpacks how product leaders can drive better collaboration by creating shared clarity, building transparent workflows, and being the empathetic glue between teams. The challenge?

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

If it’s not Facebook modifying its Newsfeed algorithm , it’s Google shaking up AdWords and DoubleClick – requiring marketers to constantly redraft once tried-and-true roadmaps. How do you keep up with such breakneck development? One of the biggest shifts that Meghan has made is to the way her team is organized.

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From Product Management Back to Strategy

The Product Coalition

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

Strategy 148
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The Strategic Role of Product Management when Development goes Agile

Pragmatic Marketing

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. An agile approach applies collaborative and continuous improvement concepts to software development. It seems that agile teams do everything in a new way. What is a product owner?

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

They tell the product management team what they need to achieve. It tells your product team what they need to do to build a product that satisfies the needs of a specific group of users, and contributes to the realization of the company objectives. Goals are important aspects of the product strategy. Source: Pragmatic Institute.

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Webflow’s Maggie Hott on building a scaleable sales team from the ground up

Intercom, Inc.

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. We recently sat down with Maggie to chat about all things sales – from laying down a solid foundation to hiring the right people and, finally, scaling the team into hyper-growth. Look for the team players.