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[CASE STUDY] How this “Netflix for Engineering Calculations” SaaS Improves User Activation with Cohort Analysis

Userpilot

In this case study, we’re going to explore how ClearCalcs improves their user activation with in-app experiences built in Userpilot , and how cohort analysis helps them see the impact of their experiences on activation rate between different user cohorts and experiment in a data-driven way. It doesn’t make sense to look at activation overall.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Investing in a variety of content formats including articles, case studies, and video courses is the best way to cover all your bases with both users and search engines. Start with one or two channels then split-test to see which channel is driving more results. What is B2B marketing? Narrow down your target audience.

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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

Each Lean product manager is responsible for four areas: A few features One problem One solution, and One outcome Lean is an approach often used by startups, in which a small team and a series of feedback loops create a minimum viable product (MVP) which is then tested with potential customers, and then reworked based on this feedback.

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What is Marketing Research? Examples and Best Practices

Userpilot

To conduct market research effectively, businesses must determine study goals, identify target consumers, collect and analyze data, and use the findings to make informed decisions. For example, observational studies allow you to see how consumers interact with your product. Choosing appropriate methods for the study.

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How I treat creative copy like a product—using data

Mixpanel

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. And while this isn’t bad, it forgets that keyword research is a study of language. Personally, I’ve gotten a lot out of using Mixpanel with A/B testing tools.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Offering free access to some of these early contacts in return for social proof (case studies/ testimonials/ logos) is a useful way to get people using the product so future development decisions can be based on observed data rather than hypotheses. Are they keen to test it out? Is their interest piqued when you describe your solution?

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2022 on Inside Intercom

Intercom, Inc.

But studies have shown that the majority of what is understood from a conversation isn’t in the words we use, but rather in non-verbal cues like body language, gestures, and tone of voice. Earlier this year we created Switch , Intercom’s personalized solution to high inbound call volume. You’ll find the ongoing series here.