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The ultimate customer support tech stack for 2022

Intercom, Inc.

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks.

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What is proactive support?

Intercom, Inc.

For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough.

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8 Customer-Led Marketing Examples to Inspire Your Strategy

Userpilot

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

One approach to price setting is to think of pricing along a continuum with self-service pricing at one end of the spectrum (such as applications costing under $50/month, allowing customers to purchase with a credit card) through to enterprise pricing (such as applications costing $50-100,000 a year) at the other end. Gaining new customers.

Strategy 195
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How to Do a Competitive Analysis in SaaS

Userpilot

Whether you’re launching a new product or refining your existing offering, a competitive analysis will equip you with the insights needed to make data-driven product improvements , outsmart your competitors, and better serve your customers. Get your free Userpilot demo today! Why should you conduct a competitor analysis?

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

These definitely play a role, but a study by SaaS Capital in 2020 found that one of the most influential factors is whether you are VC-backed or bootstrapped. In the study, they found that, on average, from a large sample size, SaaS companies spend 10% of their annual revenue on marketing. SaaS Inbound Marketing. Social Media.

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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.