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Strategic Portfolio Management: The Most Effective Product Strategy for B2B

Product Management University

In traditional “products first” product management, however, competition for resources and product KPIs result in a less valuable portfolio that becomes more and more dependent on new home-run products to drive growth. Is it time to rethink your approach to product management strategy?

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How to Develop a Strong Product Strategy in 2021

Userpilot

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

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The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

In a recent product management insights report , as many as 57% of PMs said they don’t spend enough or any time road mapping. They also said they wished they had a clearer product roadmap strategy. In addition, product managers said that direct customer feedback and insights were the best sources of their new ideas.

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How Product Organizations Can Balance Big Bets Versus Short-Term Wins

ProductPlan

Yet the customer experience continually improves while KPI targets come into view. How can you justify redirecting resources to tweaking the UX or integrating an API when they could spend time building the next big thing? But it also sets the stage for a parallel strategy that doesn’t sacrifice short-term wins.

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Aligning Your Roadmap Themes to the Customer Journey

ProductPlan

Focusing your themes on phases of the customer journey enables stronger partnerships between the product team and other functional groups because their goals become less disparate from the product strategy. CUSTOMER KPI: Reach. BUSINESS KPI: Reach as a % of Total Addressable Market (TAM). Phase 3: Set-up.

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How Product Organizations Can Balance Big Bets Versus Short-Term Wins

ProductPlan

Yet the customer experience continually improves while KPI targets come into view. How can you justify redirecting resources to tweaking the UX or integrating an API when they could spend time building the next big thing? But it also sets the stage for a parallel strategy that doesn’t sacrifice short-term wins.

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The Work of a Strategist

The Product Coalition

A real breakthrough only happens when there is a focus on the critical issue at hand and when you concentrate resources and your talent pool to maximize your unique leverage in the market. Product strategy exists outside the well defined guideposts of dual-track agile (a product discovery and delivery methodology).