The Product Guy

MARCH 19, 2025

Key debate: How do you convince leadership that sustainability isnt just an ethical decision, but a business growth strategy? Building Durable Products: When to Reinvent vs. Retire Some products stand the test of time, while others become bloated or irrelevant. Market shifts determine product lifespan.

Development 195

Development User Testing Customer Feedback Customer Experience 195

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. It’s more about demonstrating stronger leadership.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users.

Leadership 147

Leadership Marketing Product Management Product Manager 147

The Product Coalition

OCTOBER 25, 2021

This month, we’re focusing on all things Product Leadership. Before we start diving into the ins and outs of leadership in Product Management, it’s important to ask and to understand what we mean by Product Leadership. they’re in a Product leadership role. they’re a thought leader.

Leadership 196

Leadership User Friction Product Research Customer Experience 196

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 157

User Testing Product Marketing Marketing Customer Experience 157

Product Management University

JULY 10, 2020

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Identify a business goal that’s common to target customers across one or more market segments.

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

Productside

APRIL 2, 2025

Share it with leadership. Amazons Working Backwards method is basically storyboarding in disguisethey write the press release first, then decide if the products worth building. Whats been your biggest challenge in refining product-market fit? As Tom put it: Clarity beats polish every time. Show it to your team.

Data Visualization 177

Data Visualization User Testing Product Research Reporting Tools 177

Product Innovation Educators

JULY 3, 2023

A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. The marketing plan created in 30 seconds is not good enough to implement. Walmart tried a text-messaged-based commerce concierge service called Jet Black, which was an upscale product in select markets.

Artificial Inteligence 282

Artificial Inteligence Leadership User Testing Feedback Software 282

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Lenny Rachitsky

APRIL 11, 2024

He kickstarted his career at Google as an associate product manager and eventually led product for Gmail, witnessing its growth from beta to 200 million users. examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. Likely a pre-seed or seed-stage company.

User Testing 126

User Testing Framework Product Marketing Marketing 126

The Product Coalition

SEPTEMBER 10, 2023

Leadership without authority is product management 101. But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. Second, dive deeper into how the other domains work.

Leadership 144

Leadership User Testing Strategy Product Strategy 144

Gocious Blog

APRIL 18, 2024

When it comes to leadership in the manufacturing world , product marketers and product managers are like two peas in a pod. Both positions require a thorough understanding of the product and their ideal customer's preferences and pain points.

Product Marketing 105

Product Marketing Marketing User Friction Management 105

The Product Coalition

FEBRUARY 4, 2023

But product management at the lower levels is still an individual sport, while product leadership at the highest levels is a team sport. They learned how to play the team sport called product leadership. But once they see you have valuable insights and ideas, your leadership will rock.

Leadership 158

Leadership User Testing Product Strategy Strategy 158

Roman Pichler

JULY 6, 2021

If it’s hard for you to let go of being actively involved in managing a product or if you don’t find it rewarding to help and support a group of product people, then becoming a head of product is probably not right for you, at least not at this point in time. Grow Your Leadership Skills.

User Testing 344

User Testing Product Research Weak Development Team Customer Experience 344

Product Management University

DECEMBER 11, 2024

Common Scenarios Before & After AI Here are a few common product management scenarios that exemplify the stark difference between learning best practices before and with AI. Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap.

Product Management 130

Product Management Product Manager User Testing Management 130

Product Innovation Educators

AUGUST 5, 2024

The Three Pillars of Leadership: Know, Do, Be Effective product managers are more than just idea generators or task managers. To excel in this leadership role, focus on these three key areas: Know: Develop a comprehensive understanding of your product, market, and team dynamics.

Product Management 297

Product Management Product Manager Technical Review Leadership 297

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Book a demo to learn about its engagement, feedback, analytics, and self-service features.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. 11:03] How is senior leadership involved in product strategy?

Product Strategy 322

Product Strategy Strategy Weak Development Team Framework 322

Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

User Testing 40

User Testing Technical Review Feedback Software Customer Feedback 40

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

Vision 344

Vision User Testing Product Research Research Software 344

Lenny Rachitsky

NOVEMBER 17, 2024

Raaz took on the CMO role despite having no marketing experience. Unlike product management, where a misstep could haunt you forever, marketing allows for rapid experimentation. Wiz hit $100 million ARR within 18 months (the fastest growth in startup history) and, five years in, is generating over $500 million ARR.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

Product Management University

FEBRUARY 22, 2023

The role of Product Manager can be a catch-all for some organizations where it describes someone who works on a team with other PMs, takes lead on a product, or oversees an entire portfolio. Senior Product Manager A Senior Product Manager typically oversees a team of other PMs or supervises a major product within a portfolio.

Positioning 264

Positioning Product Management Product Manager B2B 264

The Product Guy

DECEMBER 6, 2018

When I started working as a product manager, I understood that identifying and defining the problem is a crucial first step before even thinking about solving it. After every discussion with customers, sales, service, leadership and my colleagues, I was left with a laundry list of problems that needed my attention. About Rashid Manzar.

Reporting Tools 350

Reporting Tools Customer Experience Product Management Product Manager 350

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. I was able to collaborate closely with the senior director of product at my company on this work.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Lenny Rachitsky

MARCH 6, 2025

Brought to you by: • Eppo —Run reliable, impactful experiments • Airtable ProductCentral —Launch to new heights with a unified system for product development • Sinch —Build messaging, email, and calling into your product — Ivan Zhao is the co-founder and CEO of Notion.

Feedback Software 110

Feedback Software User Testing Customer Feedback Vision 110

Product Innovation Educators

NOVEMBER 6, 2023

Before founding Viable, he held senior leadership roles in engineering, technology, and product. Summary of some concepts discussed for product managers [2:25] What is the qualitative data you have found useful for making product management decisions? .” That report goes to the top-level leadership.

Data Visualization 314

Data Visualization Reporting Tools Analytic Tools Feedback Software 314

Product Talk

MAY 13, 2020

Grow market share. Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Here are a few questions to help you imagine different scenarios: Will you grow revenue because you will have more products to sell that capture more of the Total Addressable Market ?

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Product Innovation Educators

MARCH 21, 2022

What product managers need to know about launching products. Today we are talking about go-to-market planning and what is involved in planning the launch of products. He is a technology product leader who has led teams as founder, early hire, and executive at companies including Facebook, Craft.co, and KCG holdings.

User Testing 156

User Testing Marketing Strategy Customer Experience 156

Userpilot

OCTOBER 31, 2024

Improves product-market fit through actionable insights. How to build a product analytics strategy? Building a product analytics strategy ensures you’re collecting data and using it effectively to solve real problems. For instance, let’s say you find that users aren’t realizing the value of your product.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 105

Roman Pichler

JANUARY 20, 2025

If extended product teams own the product strategies, whats the role of the head of product , also called Chief Product Officer and Director/VP of Product Management, in making strategic decisions ? First, as a coach who offers strategy and leadership guidance to the person in charge of the product.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Lenny Rachitsky

MAY 20, 2025

He most recently ran Product Management, Marketing, and Partnerships across Square while reporting to the CEO. billion in annual gross profit, expand globally, and build out a full suite of products across payments, banking, and SaaS. A large customer complains loudly to senior leadership, resulting in a fire drill.

Weak Development Team 115

Weak Development Team Data Visualization Technical Review Reporting Tools 115

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Mind the Product

MARCH 12, 2020

Below are some examples of problems we’ve encountered during our rapid growth, and how product ops was able to resolve them: Scaling Problem. How Product Ops Resolved the Problem. Worked with support leadership to develop a weekly support call between product managers + support team leaders to triage support tickets.

Product Research 239

Product Research User Testing Weak Development Team Customer Experience 239

Product Innovation Educators

AUGUST 7, 2023

She is also the co-founder and managing partner at MIDIOR, which has been providing professional services for 26 years to product organizations in a number of areas from product insights, product development and management, and technology platforms. 4:13] W hy is PDMA not better known among product managers and leaders?

Research Software 258

Research Software Certifications Product Research User Testing 258

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. We realized we needed to build that trust into the product itself.”. Tweet This. Tweet This. Tweet This.

Product Research 254

Product Research Data Visualization User Testing Research Software 254

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104