Leadership Outbound Product Marketing 
Product Innovation Educators
DECEMBER 16, 2024
This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions. As an avid writer, he shares his insights, addressing the multifaceted issues faced by product managers.
Intercom, Inc.
APRIL 4, 2019
So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Using data to drive outbound sales. This meant that when Jeanne wanted to get an outbound sales program off the ground, she had to get creative. We just were never going to get that headcount.
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The Product Coalition
FEBRUARY 9, 2021
Leadership and management books haven’t been included because when you’re just a small team, amping up leadership capability provides less leverage than solid execution of the topics that I will cover. A framework for thinking about how to really engage your users and customers with your product. by Justin?—?Takes
The Product Coalition
JULY 16, 2023
My personal passion is to bring back this very important dimension into product management and leadership. Product Leadership Is a Business Role I make a distinction between product management and product leadership. That’s what your real goal should be, and that’s what should keep you up at night.
The Product Bistro
MARCH 7, 2017
Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. It is time to set the team up for success.
The Product Coalition
JULY 25, 2021
As the discussion in the CPO Bootcamp continued, another participant gave the example of a product manager in his team who is really good at some parts of the job but isn’t willing to take on additional responsibilities or dwell in new types of activities?—?although My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
Mironov Consulting
FEBRUARY 6, 2020
This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC. Fitbit sold 28M units before being acquired, having tested hundreds of distinct marketing campaigns.).
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